Asahi Soft Drinks Launches 'green cola' WEB CM 'NO is Smart' Series on May 8th
Asahi Soft Drinks Co., Ltd. will release the WEB CM 'NO is Smart' series for its new product 'green cola' on May 8th, initiating promotions ahead of its limited launch in convenience stores across one metropolitan area and three prefectures from May 12th. The campaign features popular Gen Z talents and includes an experiential event at Shibuya Modi to boost awareness and consumption among young people.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 19:00
- 🔍 Collected: May 8, 2026 at 10:31
- 🤖 AI Analyzed: May 9, 2026 at 03:10 (16h 38m after Collected)
Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will launch the WEB CM 'NO is Smart' series on May 8th for 'green cola,' which will be exclusively available at convenience stores in one metropolitan area and three prefectures (Tokyo, Saitama, Chiba, Kanagawa) starting May 12th. The WEB CM features Ranmaru Kishitani, Hina Nagahama, MON7A, and JESSICA. On May 9th and 10th, a free-to-attend event, 'GREEN DEBUT VISION,' will be held at Shibuya Modi, where anyone* can experience 'advertising talent debut.'
*Only those who agree to the terms and conditions. Not everyone will be displayed on the vision. Display times are fixed.
The WEB CM 'NO is Smart' series stars 'green cola ambassador' Ranmaru Kishitani, along with Hina Nagahama, MON7A, and JESSICA, who are highly influential among Generation Z and active in various fields. The series will feature episodes such as 'NO Status Quo,' 'NO Self-Negation,' 'NO Peer Pressure,' and 'NO Imposition.' It conveys the message 'NO is Smart' as a voice for young people who harbor conflicts and 'NO (discomfort)' in their hearts but struggle to express them. 'green cola,' which uses plant-derived stevia, is sugar-free and calorie-free, a characteristic expressed through the 'NO is Smart' message. Through this WEB CM, the company aims to appeal to young people, raise product awareness, and encourage consumption.
At the 'GREEN DEBUT VISION' event held at Shibuya Modi on May 9th and 10th, participants can enjoy the experience of making their own advertisement filmed and displayed on Shibuya Modi's large vision. Pre-release samples of 'green cola' will also be distributed during the event.
■New WEB CM 'NO is Smart' Series
Official YouTube: https://www.youtube.com/playlist?list=PLFunNHgzsTeQX5cQ1zkk0NSU-Y0RT2P5s
Brand Site: https://www.asahiinryo.co.jp/greencola/sp/
■'GREEN DEBUT VISION' Event Information
Dates: May 9th, 10th, 2026, 11:00-19:00
Location: Shibuya Modi (1-21-3 Jinnan, Shibuya-ku, Tokyo)
Admission: Free
Display Times: 12:30-12:40 / 13:30-13:40 / 14:30-14:40 / 15:30-15:40 / 16:30-16:40 / 17:30-17:40 / 18:30-18:40
Ranmaru Kishitani 'NO Status Quo' Episode
Ranmaru Kishitani: Born July 7, 2001, from Tokyo. Representative of 'MMBH Study Abroad,' an English qualification and overseas university entrance exam support service. Active in various fields, including international education and serving as an MC for news programs.
Hina Nagahama 'NO Self-Negation' Episode
Hina Nagahama: From Tokyo. Gained popularity as 'Ohinasama' after participating in a reality show. Frequently cast in terrestrial variety shows, modeling, and commercials.
MON7A 'NO Peer Pressure' Episode
MON7A: Born 2007, from Tokyo. Made major debut in January 2026 from Universal Music/EMI Records. Ranked in various media trend rankings, currently one of the most watched artists representing Generation Z.
JESSICA 'NO Imposition' Episode
JESSICA: A multi-creator active as a backup dancer/choreographer for popular artists and also a member of the currently trending creator unit 'Gozan 0-ji no Princess' (Princess at Midnight).
Product 'NO Guilt' Episode
Official YouTube: https://youtube.com/shorts/bqGnQfhSnEA