Mitsuya Cider Classic to be Released for a Limited Time from May 19
Asahi Soft Drinks will release "Mitsuya Cider Classic," a modern rendition of the "Mitsuya Cider" sold in 1989, nationwide for a limited time starting May 19. It features a nostalgic, gentle sweetness.
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Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayo Kondo) will release the carbonated beverage "Mitsuya Cider Classic" for a limited time starting May 19.
The "Mitsuya Cider Classic" to be released this time is a limited-edition re-release product that modernizes the "Mitsuya Cider" sold in 1989. While maintaining "Mitsuya"'s unique commitments of "polished water," "aroma collected from fruits," and "non-heat manufacturing process," it is finished with a nostalgic, gentle sweetness by using sugar.
The package prominently features the product name "CLASSIC" and the "Mitsuya" arrow feather in the center. The phrases "Limited Re-release" and "Heisei Gannen" (First Year of Heisei) clearly communicate the product's characteristics.
The "Mitsuya" brand, which has continued for over 140 years, upholds "Move your heart." as its brand purpose, aiming to be the most "heart-moving carbonated beverage" and the most beloved sustainable brand.
【Product Overview】
Product Name: Mitsuya Cider Classic
Container/Volume: PET 500ml
Suggested Retail Price: 200 yen (excluding tax), 216 yen (including tax)
Category: Carbonated Beverage
Release Date: May 19 (Sales planned until July)
Sales Area: Nationwide
The "Mitsuya Cider Classic" to be released this time is a limited-edition re-release product that modernizes the "Mitsuya Cider" sold in 1989. While maintaining "Mitsuya"'s unique commitments of "polished water," "aroma collected from fruits," and "non-heat manufacturing process," it is finished with a nostalgic, gentle sweetness by using sugar.
The package prominently features the product name "CLASSIC" and the "Mitsuya" arrow feather in the center. The phrases "Limited Re-release" and "Heisei Gannen" (First Year of Heisei) clearly communicate the product's characteristics.
The "Mitsuya" brand, which has continued for over 140 years, upholds "Move your heart." as its brand purpose, aiming to be the most "heart-moving carbonated beverage" and the most beloved sustainable brand.
【Product Overview】
Product Name: Mitsuya Cider Classic
Container/Volume: PET 500ml
Suggested Retail Price: 200 yen (excluding tax), 216 yen (including tax)
Category: Carbonated Beverage
Release Date: May 19 (Sales planned until July)
Sales Area: Nationwide