'green cola' and LUUP Collaborate on a Campaign Offering LUUP Ride Coupons with Product Purchase
Asahi Soft Drinks is launching a collaborative campaign with micro-mobility sharing service Luup to promote its new product, 'green cola.' By purchasing the eligible product, customers can receive a 7-minute free LUUP coupon. This campaign, starting May 12th at convenience stores in Tokyo and three surrounding prefectures, aims to propose new lifestyles that break away from conventional norms.
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- 📰 Published: May 7, 2026 at 23:00
- 🔍 Collected: May 7, 2026 at 14:31
- 🤖 AI Analyzed: May 7, 2026 at 14:46 (14 min after Collected)
Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will launch the 'LUUP × green cola "NO Conventional Wisdom" Collaboration Campaign' with Luup Inc. (Headquarters: Tokyo, CEO: Daiki Okai), which operates a micro-mobility sharing service, to promote 'green cola,' which will be released exclusively at convenience stores in Tokyo and three prefectures (Tokyo, Saitama, Chiba, Kanagawa) starting May 12th.
This campaign offers a complimentary 7-minute free LUUP coupon, usable immediately, to those who purchase 'green cola' and register their receipt on the application website. This collaboration was realized by the shared desire of both companies to break unconscious fixed ideas such as "cola is naturally high in sugar and calories" and "transportation is naturally by train, taxi, or walking." With the concept of "changing 'it has to be this way'," 'green cola,' which balances health consciousness and deliciousness, and "LUUP," which provides free and smart mobility, will collaborate to offer new lifestyle choices and support all people who freely choose their way of life without being bound by "conventional wisdom."
■ 'LUUP × green cola "NO Conventional Wisdom" Collaboration Campaign' Overview
Ride Period: May 12, 10:00 - May 25, 23:59 [Receipt Validity Period: May 11 - May 25]
Benefit: LUUP 7-minute free coupon (coupon acquisition is limited to 5 times per person)
Campaign Website: https://www.asahiinryo.co.jp/entertainment/campaign/greencola/202605/
【Comments from Project Managers】
■ LUUP
Luup's mission is to "create infrastructure that makes every part of the city feel like a station front," and it operates the micro-mobility share service "LUUP" nationwide. By establishing new means of transportation for the first and last mile, we aim to realize a society where everyone can move comfortably. This time, by joining hands with Asahi Soft Drinks' 'green cola,' which challenges conventional wisdom, we feel that we can deliver the joy of "new choices" to more people. We hope this campaign will be an opportunity for more free and lighter mobility experiences to spread in everyone's daily lives.
■ Asahi Soft Drinks
The sentiment behind 'green cola,' which encourages people to "enjoy new choices without being bound by existing conventions," strongly resonates with LUUP's stance of continuously updating the norm of mobility. For 'green cola,' which aims to be a next-generation cola where drinking itself becomes a lifestyle choice, collaborating with LUUP was a natural challenge. Through this initiative, we hope to provide an opportunity for people to enjoy their daily lives more freely and smartly.
'green cola' is a cola made from plant-derived ingredients. It is a new brand that advocates the wonder of making choices based on one's own values, without being bound by existing concepts, and promotes its features of being sugar-free, calorie-free, and using plant-derived sweeteners through the message "NO is Smart."
■ Luup Inc. Company Profile (URL: https://luup.sc/)
Location: FORECAST Gotanda WEST 7F, 8-9-5 Nishi-Gotanda, Shinagawa-ku, Tokyo
Representative: Daiki Okai
Founded: July 2018
App Download URL: https://ride-your-city.luup.sc/Myjb/cfcdb04a
*The LUUP app can be used on devices with iOS 16 or later, iPhone 8 or later (excluding iPhone SE 1st generation), and Android OS 10.0 or later. Please update the app to the latest version before use.
*Regarding notation: The company name is written as "株式会社Luup" and the service name as "LUUP."
This campaign offers a complimentary 7-minute free LUUP coupon, usable immediately, to those who purchase 'green cola' and register their receipt on the application website. This collaboration was realized by the shared desire of both companies to break unconscious fixed ideas such as "cola is naturally high in sugar and calories" and "transportation is naturally by train, taxi, or walking." With the concept of "changing 'it has to be this way'," 'green cola,' which balances health consciousness and deliciousness, and "LUUP," which provides free and smart mobility, will collaborate to offer new lifestyle choices and support all people who freely choose their way of life without being bound by "conventional wisdom."
■ 'LUUP × green cola "NO Conventional Wisdom" Collaboration Campaign' Overview
Ride Period: May 12, 10:00 - May 25, 23:59 [Receipt Validity Period: May 11 - May 25]
Benefit: LUUP 7-minute free coupon (coupon acquisition is limited to 5 times per person)
Campaign Website: https://www.asahiinryo.co.jp/entertainment/campaign/greencola/202605/
【Comments from Project Managers】
■ LUUP
Luup's mission is to "create infrastructure that makes every part of the city feel like a station front," and it operates the micro-mobility share service "LUUP" nationwide. By establishing new means of transportation for the first and last mile, we aim to realize a society where everyone can move comfortably. This time, by joining hands with Asahi Soft Drinks' 'green cola,' which challenges conventional wisdom, we feel that we can deliver the joy of "new choices" to more people. We hope this campaign will be an opportunity for more free and lighter mobility experiences to spread in everyone's daily lives.
■ Asahi Soft Drinks
The sentiment behind 'green cola,' which encourages people to "enjoy new choices without being bound by existing conventions," strongly resonates with LUUP's stance of continuously updating the norm of mobility. For 'green cola,' which aims to be a next-generation cola where drinking itself becomes a lifestyle choice, collaborating with LUUP was a natural challenge. Through this initiative, we hope to provide an opportunity for people to enjoy their daily lives more freely and smartly.
'green cola' is a cola made from plant-derived ingredients. It is a new brand that advocates the wonder of making choices based on one's own values, without being bound by existing concepts, and promotes its features of being sugar-free, calorie-free, and using plant-derived sweeteners through the message "NO is Smart."
■ Luup Inc. Company Profile (URL: https://luup.sc/)
Location: FORECAST Gotanda WEST 7F, 8-9-5 Nishi-Gotanda, Shinagawa-ku, Tokyo
Representative: Daiki Okai
Founded: July 2018
App Download URL: https://ride-your-city.luup.sc/Myjb/cfcdb04a
*The LUUP app can be used on devices with iOS 16 or later, iPhone 8 or later (excluding iPhone SE 1st generation), and Android OS 10.0 or later. Please update the app to the latest version before use.
*Regarding notation: The company name is written as "株式会社Luup" and the service name as "LUUP."