"Monster Energy" to Begin Sales in Coca-Cola Bottlers Japan Vending Machines
Asahi Soft Drinks will sequentially start selling "Monster Energy" in Coca-Cola Bottlers Japan's vending machines this summer. This aims to expand the Monster brand's market presence and sales channels, invigorating the energy drink market.
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- 📰 Published: May 1, 2026 at 00:30
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Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) will supply "Monster Energy" (355ml can) to vending machines operated by Coca-Cola Bottlers Japan Inc. (Headquarters: Tokyo; President: Karin Dragan), with sales sequentially commencing this summer.
The "Monster" brand is an energy drink launched in the United States in 2002. In Japan, Asahi Soft Drinks acquired exclusive distribution rights and has been selling it since 2012. Under a strong partnership with Monster Energy Japan, and through innovative marketing and multi-channel distribution, the brand has achieved the No. 1 position in domestic energy drink sales volume for seven consecutive years since 2019.
*Estimated by Beverage Research Institute: Manufacturer's shipping volume in the domestic energy drink market (Japan)
This initiative aims to further enhance the brand's presence and expand its market. It will be deployed in Coca-Cola Bottlers Japan's vending machines. By responding to diversifying consumption scenarios and creating purchase opportunities in a wide range of locations, the "Monster" brand will expand its points of contact with customers.
"Monster Energy" has previously been sold in vending machines of companies like Dydo Drinco. Through sales in Coca-Cola Bottlers Japan's extensive vending machine network, the brand will solidify its No. 1 position in energy drink sales volume. By enhancing brand value through expanded consumption opportunities and strengthened promotions, and by stimulating purchases through various distribution channels, the company aims to revitalize the energy drink market.
## Product Overview
* Product Name: Monster Energy
* Container/Volume: 355ml can
* Suggested Retail Price: 213 yen (excl. tax), 230 yen (incl. tax)
* Category: Carbonated Beverage
The "Monster" brand is an energy drink launched in the United States in 2002. In Japan, Asahi Soft Drinks acquired exclusive distribution rights and has been selling it since 2012. Under a strong partnership with Monster Energy Japan, and through innovative marketing and multi-channel distribution, the brand has achieved the No. 1 position in domestic energy drink sales volume for seven consecutive years since 2019.
*Estimated by Beverage Research Institute: Manufacturer's shipping volume in the domestic energy drink market (Japan)
This initiative aims to further enhance the brand's presence and expand its market. It will be deployed in Coca-Cola Bottlers Japan's vending machines. By responding to diversifying consumption scenarios and creating purchase opportunities in a wide range of locations, the "Monster" brand will expand its points of contact with customers.
"Monster Energy" has previously been sold in vending machines of companies like Dydo Drinco. Through sales in Coca-Cola Bottlers Japan's extensive vending machine network, the brand will solidify its No. 1 position in energy drink sales volume. By enhancing brand value through expanded consumption opportunities and strengthened promotions, and by stimulating purchases through various distribution channels, the company aims to revitalize the energy drink market.
## Product Overview
* Product Name: Monster Energy
* Container/Volume: 355ml can
* Suggested Retail Price: 213 yen (excl. tax), 230 yen (incl. tax)
* Category: Carbonated Beverage