"Calpis & Citric Acid" to be Released for a Limited Time on May 12
Asahi Soft Drinks Co., Ltd. will release "Calpis & Citric Acid," a lactic acid beverage containing 2,700mg of citric acid, nationwide for a limited time starting May 12. It features a mellow sourness and a sweet-and-sour taste, and is also suitable for heatstroke prevention.
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Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) will release "Calpis & Citric Acid" for a limited time starting May 12.
"Calpis & Citric Acid" is a lactic acid beverage containing 2,700mg of citric acid in "Calpis," characterized by its mellow sourness and sweet-and-sour taste. It is designed to be easy to drink even when frozen and is also suitable for heatstroke prevention (0.12g/100ml salt equivalent).
The package prominently features an image of a glass inspired by "Calpis," with text indicating "Citric Acid" and "Mellow Sourness" to clearly communicate the product's features.
The "Calpis" brand is committed to the theme of "connecting people and time through the experience and memories of sweet-and-sour deliciousness, making each person's mind and body healthy, and spreading a 'peaceful world'." Moving forward, through products and communication, we will continue to contribute to the smiles and healthy lives of everyone from children to adults.
[Product Overview]
Product Name: Calpis & Citric Acid
Container/Volume: PET 490ml
Suggested Retail Price: 200 yen (excluding tax), 216 yen (including tax)
Category: Lactic acid beverage
Release Date: May 12 (Sales planned until September)
Sales Region: Nationwide
"Calpis" and "CALPIS" are registered trademarks of Asahi Soft Drinks Co., Ltd.
"Calpis & Citric Acid" is a lactic acid beverage containing 2,700mg of citric acid in "Calpis," characterized by its mellow sourness and sweet-and-sour taste. It is designed to be easy to drink even when frozen and is also suitable for heatstroke prevention (0.12g/100ml salt equivalent).
The package prominently features an image of a glass inspired by "Calpis," with text indicating "Citric Acid" and "Mellow Sourness" to clearly communicate the product's features.
The "Calpis" brand is committed to the theme of "connecting people and time through the experience and memories of sweet-and-sour deliciousness, making each person's mind and body healthy, and spreading a 'peaceful world'." Moving forward, through products and communication, we will continue to contribute to the smiles and healthy lives of everyone from children to adults.
[Product Overview]
Product Name: Calpis & Citric Acid
Container/Volume: PET 490ml
Suggested Retail Price: 200 yen (excluding tax), 216 yen (including tax)
Category: Lactic acid beverage
Release Date: May 12 (Sales planned until September)
Sales Region: Nationwide
"Calpis" and "CALPIS" are registered trademarks of Asahi Soft Drinks Co., Ltd.