Package Renewal for "Wa no Kocha" (Japanese Black Tea)
Asahi Soft Drinks is renewing the packaging for its "Wa no Kocha" series, which uses 100% domestic Japanese black tea leaves. The new design highlights the product's quality and flavor profile to appeal to the growing popularity of Japanese-grown black tea.
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- 📰 Published: March 30, 2026 at 23:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: June 2, 2026 at 13:02 (1526h 6m after Collected)
Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) will renew the packaging for "Wa no Kocha Sugar-Free Iced Tea," "Wa no Kocha Straight Tea - Made with Domestic Honey," and "Wa no Kocha Milk Tea," starting with products manufactured in early April.
"Wa no Kocha" is a line of black tea beverages committed to domestic ingredients, using 100% Japanese-grown black tea leaves. By using domestic tea leaves characterized by a rich, robust flavor and elegant aroma, consumers can enjoy the deep, authentic taste of black tea with a mellow, easy-to-drink quality. The lineup, available nationwide, consists of three products: "Sugar-Free Iced Tea," which features a sugar-free, low-astringency flavor; "Straight Tea - Made with Domestic Honey," luxuriously finished with Japanese honey; and "Milk Tea," blended with domestic milk.
In this package renewal, an icon stating "100% Domestic Black Tea Leaves" has been added, and the phrase "Mellow and Deep" has been included to clearly communicate the characteristics of the flavor.
Japanese black tea (Wa-kocha) is known for its "clean taste" and "mellow mouthfeel," and it has been gaining rapid popularity, receiving high praise at global competitions. According to the Japan Local Tea Association, the number of production sites for Japanese black tea has increased more than tenfold from 95 in 2009 to over 1,000 in 2023, reaching 1,093 in 2025. Through the sale of "Wa no Kocha," which uses 100% domestic tea leaves, Asahi Soft Drinks will continue to contribute to the revitalization of the tea farming industry, which is a part of Japanese culture.
*Source: Japan Local Tea Association (Survey suspended in 2021 due to the COVID-19 pandemic)
"Wa no Kocha" is a line of black tea beverages committed to domestic ingredients, using 100% Japanese-grown black tea leaves. By using domestic tea leaves characterized by a rich, robust flavor and elegant aroma, consumers can enjoy the deep, authentic taste of black tea with a mellow, easy-to-drink quality. The lineup, available nationwide, consists of three products: "Sugar-Free Iced Tea," which features a sugar-free, low-astringency flavor; "Straight Tea - Made with Domestic Honey," luxuriously finished with Japanese honey; and "Milk Tea," blended with domestic milk.
In this package renewal, an icon stating "100% Domestic Black Tea Leaves" has been added, and the phrase "Mellow and Deep" has been included to clearly communicate the characteristics of the flavor.
Japanese black tea (Wa-kocha) is known for its "clean taste" and "mellow mouthfeel," and it has been gaining rapid popularity, receiving high praise at global competitions. According to the Japan Local Tea Association, the number of production sites for Japanese black tea has increased more than tenfold from 95 in 2009 to over 1,000 in 2023, reaching 1,093 in 2025. Through the sale of "Wa no Kocha," which uses 100% domestic tea leaves, Asahi Soft Drinks will continue to contribute to the revitalization of the tea farming industry, which is a part of Japanese culture.
*Source: Japan Local Tea Association (Survey suspended in 2021 due to the COVID-19 pandemic)