Asahi Soft Drinks Factory Festa to be Held at Gunma Plant on May 17th
Asahi Soft Drinks Co., Ltd. will host its "Factory Festa" at the Gunma Plant on May 17th, offering various interactive experiences and aiming to strengthen community ties. This year's event is enhanced as part of a company-wide "THANKS ACTION" to express gratitude for support during a system recovery. It will feature product tasting, a Calpis making experience, tours of the Calpis Mirai no Museum, and live entertainment, alongside local specialty booths and food trucks.
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- 📰 Published: April 1, 2026 at 23:00
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Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will hold the "Asahi Soft Drinks Factory Festa" at its Gunma Plant on May 17th.
This event aims to foster interaction with the local community by opening the factory and offering various experiential contents within the premises. This year, as part of "THANKS ACTION," a company-wide initiative to express gratitude for the extensive support received during the recovery from a system failure, the event will be more substantial than in previous years.
On the day of the event, there will be various booths where visitors can enjoy Asahi Soft Drinks' products, such as "Calpis-ya-san," where participants can experience making "Calpis" as if they were cafe staff, and a tasting corner for products like "Asahi Jurokucha" and "Wilkinson" brand beverages. In addition, a wide range of contents will be available, including tours of the "Calpis Mirai no Museum" located within the factory, and an event where elementary school children and younger can experience restocking vending machines.
Furthermore, live stages by comedians Tetsu and Tomo, and Miyazon are scheduled. Many other events designed to highlight the charm of the region are also planned, including sales booths for local specialties, food trucks offering local gourmet dishes, and experiential events by neighboring companies.
Our company upholds the promise to society, "100 years of excitement and smiles," and aims to contribute to society through initiatives themed around "health," "environment," and "community co-creation." In "community co-creation," we connect with local communities through familiar soft drinks and challenge ourselves to build prosperous communities together with local residents. Through the "Factory Festa," we aim to revitalize the local economy and develop together with the community.
《Factory Festa Overview》
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Date and Time |
May 17th (Sunday) 10:00～16:00 |
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Venue |
Asahi Soft Drinks Gunma Plant (166 Shin-Ota-cho, Tatebayashi-shi, Gunma) |
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Admission |
Free |
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Event HP |
"Calpis" is a registered trademark of Asahi Soft Drinks Co., Ltd.