Awareness Survey on Eco-friendly Behaviors
Asahi Soft Drinks conducted a survey showing over 70% of people find eco-friendly behaviors bothersome. 'Ease' is highlighted as the crucial factor for continuing practices like bottle recycling.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:00
- 🔍 Collected: April 14, 2026 at 10:31
- 🤖 AI Analyzed: April 19, 2026 at 18:37 (128h 5m after Collected)
Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) conducted an 'Awareness Survey on Eco-friendly Behaviors' targeting 300 men and women in their 20s to 50s nationwide.
In this survey, over 70% of respondents answered that they have felt it to be 'bothersome' while practicing 'eco-friendly behaviors.' This revealed the reality that people actually feel a heavy burden toward 'eco-friendly behaviors' that are considered 'a given.' In particular, regarding 'removing PET bottle labels,' which over 70% of people do, about 40% feel it is bothersome, revealing it to be a highly stressful task among daily 'eco-friendly behaviors.' On the other hand, over 70% answered, 'If it is an easy eco-friendly behavior, I would be more likely to continue removing PET bottle labels' and 'Accumulating small, easy daily tasks changes the richness of life,' highlighting the importance of 'ease' in 'eco-friendly behaviors.'
[Survey Results Summary]
1. High environmental awareness but an actual burden? Over 70% have experienced feeling it is 'bothersome.'
2. 76% feel it is hard to say 'it's bothersome' about eco-behaviors considered 'a given.'
3. The number one specific stress factor for people who remove labels is 'it tears halfway.'
4. 'Ease' is the key to continuation. About 90% of those who remove 7 or more labels a week answered, 'It's easy to continue if it's easy.'
1. High environmental awareness but an actual burden? Over 70% have experienced feeling it is 'bothersome.'
When asked about the implementation status of eco-friendly behaviors, about 80% of people practice them, combining 'proactively doing it' and 'doing it to some extent.' The 'eco-friendly behaviors' regularly done were, in order from 1st: 'removing PET bottle labels (74.7%),' 'sorting cans and bottles (67.0%),' and 'rinsing the inside of PET bottles (64.3%).'
On the other hand, over 70% of people have felt it to be 'bothersome' while performing eco-friendly behaviors, revealing a gap between high environmental awareness and the sense of burden during practice.
2. 76.0% feel it is hard to say 'it's bothersome' about eco-behaviors considered 'a given.'
When asked if the bother of 'eco-friendly behaviors' increases when tired or busy, nearly 70% answered 'I feel the bother increases.' It was found that even if they feel these 'eco-friendly behaviors' are bothersome, up to 76.0% feel it is hard to say 'it's bothersome,' highlighting the psychology that 'it's hard to complain about a good thing.'
3. The number one specific stress factor for people who remove labels is 'it tears halfway.'
When asked about the number of PET bottle labels removed in a week, over 50% remove '4 or more,' showing that many people routinely remove labels. As for things considered 'a given' but actually felt to be time-consuming, about 40% cited 'removing PET bottle labels (40.7%),' with specific stress factors being 'it tears halfway (39.0%),' 'can't easily find the perforation (38.3%),' and 'hard to remove with short nails (32.0%)' ranking high.
As reasons for continuing to remove labels even if it's bothersome, 'because it's a sorting rule (49.6%),' 'because it's a habit (37.8%),' and 'feel guilty if I don't (25.2%)' ranked high, revealing the reality that they continue out of a sense of obligation or guilt.
4. 'Ease' is the key to continuation! About 90% of those who remove 7 or more labels a week answered, 'It's easy to continue if it's easy.'
As for expectations if removing PET bottle labels becomes easier, 'stress reduction (37.0%),' 'saving time (36.7%),' and 'ease of continuation (29.3%)' ranked high. Among those removing 7 or more labels a week, about 90% feel 'If it is an easy eco-friendly behavior, I would be more likely to continue removing PET bottle labels,' finding that 'ease' is a crucial factor in continuing 'eco-friendly behaviors.'
Nearly 70% think 'Accumulating small, easy daily tasks changes the richness of life,' showing high awareness that minor improvements lead to improving the overall quality of life.
From these results, 'ease' in 'eco-friendly behaviors' goes beyond mere convenience improvement; accumulating daily small 'ease,' such as removing PET bottle labels, supports the continuous, strain-free practice of 'eco-friendly behaviors' and everyday life.
In this survey, over 70% of respondents answered that they have felt it to be 'bothersome' while practicing 'eco-friendly behaviors.' This revealed the reality that people actually feel a heavy burden toward 'eco-friendly behaviors' that are considered 'a given.' In particular, regarding 'removing PET bottle labels,' which over 70% of people do, about 40% feel it is bothersome, revealing it to be a highly stressful task among daily 'eco-friendly behaviors.' On the other hand, over 70% answered, 'If it is an easy eco-friendly behavior, I would be more likely to continue removing PET bottle labels' and 'Accumulating small, easy daily tasks changes the richness of life,' highlighting the importance of 'ease' in 'eco-friendly behaviors.'
[Survey Results Summary]
1. High environmental awareness but an actual burden? Over 70% have experienced feeling it is 'bothersome.'
2. 76% feel it is hard to say 'it's bothersome' about eco-behaviors considered 'a given.'
3. The number one specific stress factor for people who remove labels is 'it tears halfway.'
4. 'Ease' is the key to continuation. About 90% of those who remove 7 or more labels a week answered, 'It's easy to continue if it's easy.'
1. High environmental awareness but an actual burden? Over 70% have experienced feeling it is 'bothersome.'
When asked about the implementation status of eco-friendly behaviors, about 80% of people practice them, combining 'proactively doing it' and 'doing it to some extent.' The 'eco-friendly behaviors' regularly done were, in order from 1st: 'removing PET bottle labels (74.7%),' 'sorting cans and bottles (67.0%),' and 'rinsing the inside of PET bottles (64.3%).'
On the other hand, over 70% of people have felt it to be 'bothersome' while performing eco-friendly behaviors, revealing a gap between high environmental awareness and the sense of burden during practice.
2. 76.0% feel it is hard to say 'it's bothersome' about eco-behaviors considered 'a given.'
When asked if the bother of 'eco-friendly behaviors' increases when tired or busy, nearly 70% answered 'I feel the bother increases.' It was found that even if they feel these 'eco-friendly behaviors' are bothersome, up to 76.0% feel it is hard to say 'it's bothersome,' highlighting the psychology that 'it's hard to complain about a good thing.'
3. The number one specific stress factor for people who remove labels is 'it tears halfway.'
When asked about the number of PET bottle labels removed in a week, over 50% remove '4 or more,' showing that many people routinely remove labels. As for things considered 'a given' but actually felt to be time-consuming, about 40% cited 'removing PET bottle labels (40.7%),' with specific stress factors being 'it tears halfway (39.0%),' 'can't easily find the perforation (38.3%),' and 'hard to remove with short nails (32.0%)' ranking high.
As reasons for continuing to remove labels even if it's bothersome, 'because it's a sorting rule (49.6%),' 'because it's a habit (37.8%),' and 'feel guilty if I don't (25.2%)' ranked high, revealing the reality that they continue out of a sense of obligation or guilt.
4. 'Ease' is the key to continuation! About 90% of those who remove 7 or more labels a week answered, 'It's easy to continue if it's easy.'
As for expectations if removing PET bottle labels becomes easier, 'stress reduction (37.0%),' 'saving time (36.7%),' and 'ease of continuation (29.3%)' ranked high. Among those removing 7 or more labels a week, about 90% feel 'If it is an easy eco-friendly behavior, I would be more likely to continue removing PET bottle labels,' finding that 'ease' is a crucial factor in continuing 'eco-friendly behaviors.'
Nearly 70% think 'Accumulating small, easy daily tasks changes the richness of life,' showing high awareness that minor improvements lead to improving the overall quality of life.
From these results, 'ease' in 'eco-friendly behaviors' goes beyond mere convenience improvement; accumulating daily small 'ease,' such as removing PET bottle labels, supports the continuous, strain-free practice of 'eco-friendly behaviors' and everyday life.