Asahi Jurokucha Launches New Campaign 'Japan Nationwide 16 Charge Festival!!' Starting April 7
Asahi Beverages Co., Ltd. is launching a new campaign for its 'Asahi Jurokucha' (16 Teas) product, titled 'Japan Nationwide 16 Charge Festival!!', starting April 7. The campaign links with festivals and fireworks displays across Japan, offering participants a chance to win special viewing seats and other prizes.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 20:00
- 🔍 Collected: April 7, 2026 at 11:31
- 🤖 AI Analyzed: April 15, 2026 at 01:20 (181h 48m after Collected)
Asahi Beverages Co., Ltd. (Headquarters: Tokyo, President: Kayoko Kondo) will launch the campaign 'Japan Nationwide 16 Charge Festival!!' for 'Asahi Jurokucha' starting April 7.
The 'Japan Nationwide 16 Charge Festival!!' is a campaign linked with festivals and fireworks displays nationwide. By purchasing eligible 'Asahi Jurokucha' products and applying during the campaign period, participants can enter a lottery to win special viewing seats for festivals and fireworks displays across the country, among other prizes.
'Asahi Jurokucha' is a blended tea with zero caffeine, meticulously blended using a unique method with 16 carefully selected ingredients based on Eastern health philosophy, pursuing both deliciousness and health. Starting with the March production, the packaging has been renewed to emphasize the product's features by stating 'Purchase Volume No. 1' and '16 Ingredients and Goodness for Your Body' at the top. Through this campaign, Asahi Beverages aims to promote the unique value of 'Asahi Jurokucha' – that it can be deliciously drunk while consuming 16 ingredients – and encourage consumption.
※Intage SCI (Ages 15-79) Brand purchase volume share in the blended tea market from November 2024 to October 2025.
■ National Festivals and Fireworks Displays Scheduled for Collaboration:
Hokkaido: Doshin Fireworks Festival in support of Hakodate Port Festival
Tohoku: Aomori Nebuta Festival
Kanto: Tokyo Koenji Awa Odori
Hokuriku: Niigata So-Odori
Chubu: Toyota Oiden Festival Fireworks Display
Kinki: Gion Matsuri
Shikoku: Tokushima Awa Odori
Kyushu: Oomuta Daijayama Festival
■ Prizes:
Course A (16-bottle seal course): Special viewing seats (for a pair) for festivals and fireworks displays nationwide. Total 220 pairs (440 people).
Course B (8-bottle seal course): Toffy Compact Electric Shaved Ice Maker. 16 people.
Course C (1-bottle seal course): Selectable digital points* 1,000 points. 1,600 people.
*Can be selected from PayPay points, V points, and Rakuten points.
■ Special Website: https://www.asahiinryo.co.jp/entertainment/campaign/16cha/2026/
FAQ
What is the 'Japan Nationwide 16 Charge Festival!!' campaign?
It is a campaign for 'Asahi Jurokucha' that links with festivals and fireworks displays across Japan. Participants can win prizes by purchasing eligible products and applying.
When does the campaign start?
The campaign starts on April 7.
What are the main prizes in the campaign?
Prizes include special viewing seats for festivals and fireworks displays nationwide, a Toffy Compact Electric Shaved Ice Maker, and selectable digital points.
What is 'Asahi Jurokucha'?
'Asahi Jurokucha' is a blended tea with zero caffeine, made from 16 carefully selected ingredients based on Eastern health philosophy, aiming for both deliciousness and health.