Asahi Oishii Mizu Natural Water Lemon Water Unsweetened to be Released on April 14

Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) will launch 'Asahi Oishii Mizu Natural Water Lemon Water Unsweetened' on April 14.

'Asahi Oishii Mizu Natural Water Lemon Water Unsweetened' is an unsweetened soft drink made from natural water slowly filtered through deep geological layers, with added lemon juice and lemon extract. The packaging features a transparent design with a large illustration of a lemon immersed in natural water, clearly communicating the product's features with the phrase "Lemon Water Unsweetened!".

In recent years, while the mineral water market has expanded due to increasing health consciousness, there have been voices saying, "It's hard to make plain water a habit" and "If there were drinks with natural taste and flavor, daily hydration would be easier." To meet these needs, we aim to create a new sub-category called "unsweetened fruit water," which is unsweetened yet easy to drink and delicious.

The "Asahi Oishii Mizu" brand upholds the brand concept of "Good day, good water. Asahi Oishii Mizu." Through the deliciousness of "Asahi Oishii Mizu," made from deep well water slowly filtered through geological layers, we will contribute to our customers' lives by bringing comfort, harmony, and hydration to their mind and body.

【Product Overview】

Product Name: Asahi Oishii Mizu Natural Water Lemon Water Unsweetened

Container/Volume: PET 600ml

Suggested Retail Price: 165 yen (excluding tax), 178 yen (including tax)

Category: Soft drink (1% lemon juice)

Release Date: April 14

Sales Region: Nationwide