'Asahi Soft Drinks Factory Festa' to be Held at Gunma Plant on May 17
Asahi Soft Drinks will hold a community event at its Gunma Plant as part of its 'THANKS ACTION' initiative to express gratitude for support during its recovery from a system failure.
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- 📰 Published: April 1, 2026 at 23:00
Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) will host the 'Asahi Soft Drinks Factory Festa' at its Gunma Plant on May 17.
This event aims to foster interaction with the local community by opening the factory grounds and providing various experiential content. This year, it will be held with enhanced content compared to previous years as part of 'THANKS ACTION,' a company-wide initiative to express gratitude for the extensive support received during the recovery from a recent system failure.
On the day of the event, various booths featuring Asahi Soft Drinks' products will appear, including the 'Calpis Shop' where children can experience making 'Calpis' while acting as cafe staff, and tasting corners for brands like 'Asahi Jurokucha' and 'Wilkinson.' Other diverse activities include tours of the 'Calpis Museum of the Future' located on-site and a vending machine restocking experience for elementary school students and younger.
In addition, live stage performances by comedians Tetsu and Tomo and Miyazon are scheduled. The event will also feature many projects highlighting local charms, such as sales booths for regional specialties, food trucks offering local cuisine, and experiential events by neighboring companies.
The company upholds the social promise of '100 years of excitement and smiles' and aims to contribute to society through initiatives themed around 'Health,' 'Environment,' and 'Community Creation.' In 'Community Creation,' we connect with regions through familiar soft drinks and challenge ourselves to create prosperous communities together with local residents. Through the 'Factory Festa,' we aim to revitalize the local economy and develop alongside the community.
[Details]
- Date: May 17 (Sun) 10:00–16:00
- Venue: Asahi Soft Drinks Gunma Plant (166 Shin-otacho, Tatebayashi City, Gunma)
- Admission: Free
- Event Website: https://www.asahiinryo-factoryfesta.com
'Calpis' is a registered trademark of Asahi Soft Drinks Co., Ltd.
This event aims to foster interaction with the local community by opening the factory grounds and providing various experiential content. This year, it will be held with enhanced content compared to previous years as part of 'THANKS ACTION,' a company-wide initiative to express gratitude for the extensive support received during the recovery from a recent system failure.
On the day of the event, various booths featuring Asahi Soft Drinks' products will appear, including the 'Calpis Shop' where children can experience making 'Calpis' while acting as cafe staff, and tasting corners for brands like 'Asahi Jurokucha' and 'Wilkinson.' Other diverse activities include tours of the 'Calpis Museum of the Future' located on-site and a vending machine restocking experience for elementary school students and younger.
In addition, live stage performances by comedians Tetsu and Tomo and Miyazon are scheduled. The event will also feature many projects highlighting local charms, such as sales booths for regional specialties, food trucks offering local cuisine, and experiential events by neighboring companies.
The company upholds the social promise of '100 years of excitement and smiles' and aims to contribute to society through initiatives themed around 'Health,' 'Environment,' and 'Community Creation.' In 'Community Creation,' we connect with regions through familiar soft drinks and challenge ourselves to create prosperous communities together with local residents. Through the 'Factory Festa,' we aim to revitalize the local economy and develop alongside the community.
[Details]
- Date: May 17 (Sun) 10:00–16:00
- Venue: Asahi Soft Drinks Gunma Plant (166 Shin-otacho, Tatebayashi City, Gunma)
- Admission: Free
- Event Website: https://www.asahiinryo-factoryfesta.com
'Calpis' is a registered trademark of Asahi Soft Drinks Co., Ltd.
FAQ
What is 'THANKS ACTION'?
It is a company-wide initiative by Asahi Soft Drinks to express gratitude for the support received during recovery from a system failure.
Are there activities for children?
Yes, there are many experiential programs for kids, such as acting as a 'Calpis Shop' clerk and a vending machine restocking experience.
Is admission free for everyone?
Yes, admission is free and open to the public. More details can be found on the event website.