Package Renewal for 'Wa no Kocha' (Japanese Black Tea) Series

Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) will renew the packaging for 'Wa no Kocha Sugar-Free Iced Tea,' 'Wa no Kocha Straight Tea - Made with Domestic Honey,' and 'Wa no Kocha Milk Tea,' starting with production in early April.

'Wa no Kocha' is a tea beverage series committed to domestic ingredients, using 100% Japanese-grown black tea leaves. By utilizing domestic tea leaves known for their rich, robust flavor and elegant aroma, the series offers an authentic, deep tea experience with a mellow, easy-to-drink quality. The lineup, available nationwide, includes the 'Sugar-Free Iced Tea' characterized by its lack of bitterness, the 'Straight Tea - Made with Domestic Honey' finished luxuriously with Japanese honey, and the 'Milk Tea' blended with domestic milk.

In this package renewal, an icon stating '100% Domestic Tea Leaves' has been added, along with the phrase 'Mellow and Deep' to clearly communicate the flavor profile.

Japanese black tea (Wa-kocha) is gaining rapid popularity, highly regarded at global competitions for its 'clean, impurity-free taste' and 'mellow mouthfeel.' According to the Japan Local Tea Association, the number of production sites for Japanese black tea has grown more than tenfold from 95 in 2009 to over 1,000 in 2023, reaching 1,093 in 2025. Through the sale of 'Wa no Kocha,' which uses 100% domestic tea leaves, Asahi Soft Drinks aims to contribute to the revitalization of the tea farming industry, a vital part of Japanese culture.