Collaboration Room Launched at 'Henn na Hotel Tokyo Asakusa Tawaramachi': 'Mitsuya Cider Room' Reservations Open March 27

Collaboration Room Launched at 'Henn na Hotel Tokyo Asakusa Tawaramachi'

'Mitsuya Cider Room' Reservations Open March 27

Asahi Soft Drinks Co., Ltd. (Headquarters: Tokyo; President: Kayoko Kondo) is collaborating with H.I.S. Hotel Holdings Co., Ltd. (Headquarters: Tokyo; President: Hideo Sawada) to launch a 'Mitsuya Cider Room' at 'Henn na Hotel Tokyo Asakusa Tawaramachi.' Reservations will open on March 27 at the hotel, with stays beginning on March 28, which is recognized as 'Mitsuya Day' by the Japan Anniversary Association.

'Mitsuya Cider Room' is a collaboration room themed around the brand's key message, 'Drink the blue sky.' The room's wallpaper and bedding are decorated with 'Mitsuya Cider' designs, and the bathroom features 'carbonated bath' salts and a 'Mitsuya' washbasin. Guests can enjoy all-you-can-drink 'Mitsuya Cider,' as well as 'Mitsuya Cider'-scented sticks and the 'sub-zero Mitsuya Cider,' which allows guests to experience the 'freezing phenomenon'—where the liquid gradually turns into a sherbet-like state after opening the cap.*

*The freezing phenomenon may not occur depending on environmental conditions such as outside temperature or if certain conditions are not met.

Asahi Soft Drinks has previously collaborated with H.I.S. Hotel Holdings, launching a 'Calpis Room' in March 2025 and a 'Dodecamin Room' in October 2025, both of which have generated significant buzz on social media and in various media outlets.

With a history spanning over 140 years, the 'Mitsuya' brand upholds 'Move your heart.' as its brand purpose, aiming to be the most 'heart-moving carbonated beverage' and the most beloved sustainable brand. Through the launch of this 'Mitsuya Cider Room,' the company aims to create a special touchpoint with the brand in the extraordinary space of a hotel stay, thereby increasing awareness and consumption of 'Mitsuya Cider.'

'Calpis' and 'CALPIS' are registered trademarks of Asahi Soft Drinks Co., Ltd.