Yeast-Derived Non-Animal Milk "LIKE MILK 200ml" to Be Released from May 12th at Select Companies in Tokyo and 3 Neighboring Prefectures
Asahi Group Japan will relaunch and expand sales of its yeast-derived non-animal milk "LIKE MILK 200ml" from May 12th at select companies in Tokyo and three surrounding prefectures. This product is free from specified allergens, offers similar nutritional value to cow's milk with reduced fat, and supports food diversity.
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Asahi Group Japan Ltd. (Headquarters: Tokyo; President: Kenji Hamada) will sequentially release its yeast-derived non-animal milk "LIKE MILK 200ml" at select companies in Tokyo, Kanagawa, Chiba, and Saitama—one metropolitan area and three prefectures—starting May 12th. Sales on Amazon.co.jp, which were conducted from July to November 2025, will resume.
"LIKE MILK" was sold through the support-purchasing service "Makuake" from April to June 2025, achieving a total support purchase amount of 2,216,500 yen, more than seven times the target amount of 300,000 yen.
From July to November 2025, it was sold in limited quantities at 10 Queens Isetan stores and on Amazon.co.jp. Purchasers highly praised the product, with comments such as "My family has a dairy allergy, so I'm looking forward to it" and "A wonderful product that responds to food diversity."
■ Product Features
Utilizing Asahi Group's unique yeast technology, it is Japan's first non-animal milk derived from yeast.
It is free from specified allergens (28 items), has a subtle natural sweetness, and offers a smooth, mild taste without any peculiar taste.
While being rich in dietary fiber and zinc, and providing similar levels of protein and calcium as cow's milk*, its fat content is reduced by 38% compared to cow's milk.
In addition to drinking it as is, it can be used in various daily life scenes just like cow's milk, such as in cooking, confectionery making, or mixed with coffee and tea.
*Ordinary cow's milk/soy milk (from Standard Tables of Food Composition in Japan (Eighth Revised and Expanded Edition 2023))
"LIKE MILK" aims to expand its sales channels in the future, creating touchpoints with customers, and realizing a "Food Diversity" society where everyone can freely enjoy food.
Product Name
LIKE MILK (Like Milk) 200ml
Container/Capacity
Paper・200ml
Category
Yeast beverage
Shelf Life
9 months from the month of manufacture (can be stored at room temperature / refrigerate after opening)
Sales Companies
Queens Isetan, some Ito-Yokado stores
* "LIKE MILK" Brand Site: https://www.asahi-like.com/
* "Amazon.co.jp" Sales URL: https://www.amazon.co.jp/dp/B0FH9K8WDD
*Amazon and Amazon.co.jp are trademarks of Amazon.com, Inc. or its affiliates.
"LIKE MILK" was sold through the support-purchasing service "Makuake" from April to June 2025, achieving a total support purchase amount of 2,216,500 yen, more than seven times the target amount of 300,000 yen.
From July to November 2025, it was sold in limited quantities at 10 Queens Isetan stores and on Amazon.co.jp. Purchasers highly praised the product, with comments such as "My family has a dairy allergy, so I'm looking forward to it" and "A wonderful product that responds to food diversity."
■ Product Features
Utilizing Asahi Group's unique yeast technology, it is Japan's first non-animal milk derived from yeast.
It is free from specified allergens (28 items), has a subtle natural sweetness, and offers a smooth, mild taste without any peculiar taste.
While being rich in dietary fiber and zinc, and providing similar levels of protein and calcium as cow's milk*, its fat content is reduced by 38% compared to cow's milk.
In addition to drinking it as is, it can be used in various daily life scenes just like cow's milk, such as in cooking, confectionery making, or mixed with coffee and tea.
*Ordinary cow's milk/soy milk (from Standard Tables of Food Composition in Japan (Eighth Revised and Expanded Edition 2023))
"LIKE MILK" aims to expand its sales channels in the future, creating touchpoints with customers, and realizing a "Food Diversity" society where everyone can freely enjoy food.
Product Name
LIKE MILK (Like Milk) 200ml
Container/Capacity
Paper・200ml
Category
Yeast beverage
Shelf Life
9 months from the month of manufacture (can be stored at room temperature / refrigerate after opening)
Sales Companies
Queens Isetan, some Ito-Yokado stores
* "LIKE MILK" Brand Site: https://www.asahi-like.com/
* "Amazon.co.jp" Sales URL: https://www.amazon.co.jp/dp/B0FH9K8WDD
*Amazon and Amazon.co.jp are trademarks of Amazon.com, Inc. or its affiliates.