Asahi Style Free Triple Zero sales exceed 10 million units in just one month

Asahi Breweries, Ltd. (Headquarters: Tokyo; President: Kazuo Matsuyama) announced that its 'Asahi Style Free Triple Zero,' launched on March 31, has sold over 10 million units*1 in approximately one month. Additionally, its superior flavor has earned it the Gold Award at the Monde Selection 2026, an international food quality appraisal, and the Grand Prix at the 97th Japan Food Selection in the food and beverage category. ■ Reasons for Success Despite being a happoshu (low-malt beer), the product offers an authentic drinking experience similar to beer. Customers have commented, 'I can't believe it has zero purines, zero sugar, and zero sweeteners' and 'It tastes like authentic beer.' Against the backdrop of growing health consciousness, support is spreading primarily among consumers who want to enjoy alcohol daily while taking care of their health, as the product successfully balances taste with health considerations. 'Asahi Style Free Triple Zero' is a happoshu that realizes 'zero purines*2,' 'zero sugar*3,' and 'zero sweeteners*4.' By reviewing traditional manufacturing methods and adopting the same brewing and fermentation processes as beer, the company has achieved an authentic taste comparable to beer. The company aims to achieve its annual sales target of 1.5 million cases by continuing promotional and advertising activities to expand brand awareness and encourage consumption. Furthermore, the 'Style Free' brand will launch 'Asahi Style Free ' in South Korea in June and 'Asahi Style Free Triple Zero' in Taiwan in July. In overseas markets as well, the demand for beer with reduced calories and sugar is growing due to increasing health consciousness, and the company is strengthening its international expansion of this brand. *1: Converted to 350ml units *2: Labeled as 'zero purines' because it contains less than 0.5mg of purines per 100ml *3: Based on food labeling standards *4: Sugars are used as raw materials