'Calpis Sour' to Launch with Renewed Taste and Packaging on June 30

Asahi Breweries, Ltd. (Head Office: Tokyo, President: Kazuo Matsuyama) will launch a renewed version of its long-selling RTD* brand 'Calpis Sour', now in its 33rd year, starting June 30. This renewal maintains the unique sweet and tangy flavor of 'Calpis' while reducing the bitterness derived from alcohol, achieving a taste more authentic to 'Calpis'. The packaging features a white background with a polka dot pattern and a glass illustration in the center to express the world of the 'Calpis' brand. 'Calpis Sour' is a long-selling brand that has been enjoyed by customers for over 30 years since its launch in 1994. It has an alcohol content of 3% and is characterized by the unique sweet, tangy, and refreshing taste of 'Calpis', which is born from lactic acid bacteria. Through this renewal, Asahi aims to stimulate demand for 'Calpis Sour', mainly among people in their 20s, and further activate the RTD market. *Abbreviation for 'Ready to Drink'. Refers to canned chuhai and other beverages that can be consumed immediately after purchase. 【Product Overview】 Product Name: Calpis Sour Item: Liqueur (Sparkling) Container/Volume: 350ml can Alcohol Content: 3% Pure Alcohol Content: 8.4g Launch Date: June 30 Sales Region: Nationwide Suggested Retail Price: 183 yen (excluding tax), 201 yen (including tax) *'Calpis Sour' and 'CALPIS SOUR' are registered trademarks of Asahi Soft Drinks Co., Ltd.