Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will release "Asahi Super Dry Refreshing Dry" in limited quantities starting June 16.
"Asahi Super Dry Refreshing Dry" enhances the drinking experience by increasing the carbonation pressure compared to the regular "Asahi Super Dry." By chilling it thoroughly, more carbon dioxide dissolves into the liquid, making it easier to feel the "crispness" and bringing out the "dry deliciousness" of "Super Dry." Furthermore, by drinking directly from the can, a pleasant stimulation to the throat can be felt, allowing for an even more enjoyable refreshing taste.
The package design follows that of "Asahi Super Dry," expressing a refreshing taste with a blue base color. The back of the can states "A new sensation of drinking satisfaction the moment you drink it," clearly appealing to the product's features.
Asahi Breweries has been working since 2025 on initiatives focusing on "coldness" to further enhance the "dry deliciousness" of "Asahi Super Dry." In 2026, as the first phase of limited products aimed at improving the value of "coldness," "Asahi Super Dry Cool Dry" will be released from May 12, and as the second phase, "Asahi Super Dry Refreshing Dry" will be released from June 16, both in limited quantities.
We will continue to aim to create drinking opportunities where consumers can experience the deliciousness of thoroughly chilled "Super Dry," from restaurants to homes.
[Product Overview]
Product Name Asahi Super Dry Refreshing Dry
Category Beer
Container/Volume Can 350ml
Alcohol Content 5%
Pure Alcohol Content 14.0g
Release Date June 16
Sales Region Nationwide
Manufacturing Plants Fukushima Plant, Suita Plant
Price Open Price
FACT BOX
- Source: PR TIMES
- Category: New Product