Asahi Gold Exceeds 1 Million Cases in Sales Approximately One Month After Launch
Asahi Breweries announced that 'Asahi Gold,' launched on April 14th, has surpassed 1 million cases in sales approximately one month after its release. The company aims to achieve its annual sales target of 4 million cases by continuing promotional and advertising activities.
📋 Article Processing Timeline
- 📰 Published: May 11, 2026 at 23:00
- 🔍 Collected: May 11, 2026 at 14:31
- 🤖 AI Analyzed: May 11, 2026 at 15:20 (48 min after Collected)
Asahi Breweries, Ltd. (Headquarters: Tokyo; President: Kazuo Matsuyama) announced that sales of 'Asahi Gold,' launched on April 14th, have exceeded 1 million cases* approximately one month after its release. The company will continue to deploy promotional and advertising activities to expand brand recognition and encourage consumption, aiming to achieve its annual sales target of 4 million cases.
*: One case is calculated as 20 large bottles of 633ml.
'Asahi Gold' is a 100% malt beer that achieves a rich malt flavor and body by increasing the amount of malt used to approximately 1.5 times that of the company's conventional products. By using the same yeast as 'Super Dry,' it has a crisp and refreshing aftertaste.
Since its launch, its taste, which balances rich malt flavor and a crisp aftertaste, has been highly praised. Customers have commented, 'I can really feel the malt flavor' and 'It has a rich taste yet a refreshing aftertaste, making it easy to drink.'
Moving forward, with 'Kokoro wa, Gold.' (My heart is Gold.) as the key message, the company will actively develop advertising and promotions. A new TV commercial 'Taste Edition' will air from May 2nd, further emphasizing the characteristic malt flavor of 'Asahi Gold.' On May 26th, products with cooler bag premiums will be released, and promotions will be continuously strengthened towards the peak summer season to further expand recognition and encourage consumption.
Brand site: https://www.asahibeer.co.jp/brand/gold/
*: One case is calculated as 20 large bottles of 633ml.
'Asahi Gold' is a 100% malt beer that achieves a rich malt flavor and body by increasing the amount of malt used to approximately 1.5 times that of the company's conventional products. By using the same yeast as 'Super Dry,' it has a crisp and refreshing aftertaste.
Since its launch, its taste, which balances rich malt flavor and a crisp aftertaste, has been highly praised. Customers have commented, 'I can really feel the malt flavor' and 'It has a rich taste yet a refreshing aftertaste, making it easy to drink.'
Moving forward, with 'Kokoro wa, Gold.' (My heart is Gold.) as the key message, the company will actively develop advertising and promotions. A new TV commercial 'Taste Edition' will air from May 2nd, further emphasizing the characteristic malt flavor of 'Asahi Gold.' On May 26th, products with cooler bag premiums will be released, and promotions will be continuously strengthened towards the peak summer season to further expand recognition and encourage consumption.
Brand site: https://www.asahibeer.co.jp/brand/gold/