Nikka Whisky's Flagship Bar "THE NIKKA WHISKY TOKYO"
Nikka Whisky will open its flagship bar "THE NIKKA WHISKY TOKYO" permanently in Minami-Aoyama on July 2nd, following a successful limited-time operation. The bar will serve as a hub for promoting whisky culture, offering diverse drinks and events to embody the brand concept "Whisky to enjoy life."
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Nikka Whisky Co., Ltd. (Headquarters: Tokyo, President: Naoto Ono) will open its flagship bar "THE NIKKA WHISKY TOKYO" in the Minami-Aoyama area on July 2nd, the company's founding anniversary.
*Image is for illustration purposes only.
"THE NIKKA WHISKY TOKYO" is a flagship bar where customers can experience Nikka Whisky's communication concept, "Whisky to enjoy life." During its limited-time operation from August to December 2024, "THE NIKKA WHISKY TOKYO" attracted approximately 15,000 visitors, exceeding the initial projection of 10,000, with men and women in their 20s and 30s primarily enjoying whisky and cocktails.
The newly opening permanent establishment of "THE NIKKA WHISKY TOKYO" will continue to offer whisky and cocktails, as well as host events and seminars, focusing on initiatives to spread whisky culture and its appeal as an information hub. Furthermore, to meet diverse customer needs and preferences, the bar will expand its selection of non-alcoholic and low-alcoholic options, enhancing its drink menu lineup. The interior will feature used whisky aging barrels, and merchandise sales will also be conducted. As a venue where visitors can experience Nikka Whisky's communication concept, the bar proposes various ways to enjoy beyond simply tasting drinks.
Nikka Whisky established its new communication concept, "Whisky to enjoy life," commemorating its 90th anniversary in 2024. This concept aligns with the founder Masataka Taketsuru's wish that "people should enjoy whisky not to get drunk, but to savor life, just as the British carefully enjoy their lives with whisky." It embodies the desire for people to "enjoy life itself through the rich individuality and diverse ways of enjoying whisky." Based on continuous capital investment, Nikka Whisky aims to achieve a place in the global top 10 (※2) in the premium whisky or higher (※1) category in the future through product development leveraging Nikka Whisky's strengths and proposals for diverse ways to enjoy whisky.
※1: In Japan, whisky with an average retail price of 2,000 yen (700ml) or more.
※2: Total sales volume of Nikka Whisky's premium or higher brands equivalent to being within the global top 10 of single whisky brands.
[Facility Overview]
Name: THE NIKKA WHISKY TOKYO
Address: 1F, 5-6-6 Minami-Aoyama, Minato-ku, Tokyo
Seating Capacity: Approximately 30 seats (including standing seats)
Opening Date: July 2nd
*Image is for illustration purposes only.
"THE NIKKA WHISKY TOKYO" is a flagship bar where customers can experience Nikka Whisky's communication concept, "Whisky to enjoy life." During its limited-time operation from August to December 2024, "THE NIKKA WHISKY TOKYO" attracted approximately 15,000 visitors, exceeding the initial projection of 10,000, with men and women in their 20s and 30s primarily enjoying whisky and cocktails.
The newly opening permanent establishment of "THE NIKKA WHISKY TOKYO" will continue to offer whisky and cocktails, as well as host events and seminars, focusing on initiatives to spread whisky culture and its appeal as an information hub. Furthermore, to meet diverse customer needs and preferences, the bar will expand its selection of non-alcoholic and low-alcoholic options, enhancing its drink menu lineup. The interior will feature used whisky aging barrels, and merchandise sales will also be conducted. As a venue where visitors can experience Nikka Whisky's communication concept, the bar proposes various ways to enjoy beyond simply tasting drinks.
Nikka Whisky established its new communication concept, "Whisky to enjoy life," commemorating its 90th anniversary in 2024. This concept aligns with the founder Masataka Taketsuru's wish that "people should enjoy whisky not to get drunk, but to savor life, just as the British carefully enjoy their lives with whisky." It embodies the desire for people to "enjoy life itself through the rich individuality and diverse ways of enjoying whisky." Based on continuous capital investment, Nikka Whisky aims to achieve a place in the global top 10 (※2) in the premium whisky or higher (※1) category in the future through product development leveraging Nikka Whisky's strengths and proposals for diverse ways to enjoy whisky.
※1: In Japan, whisky with an average retail price of 2,000 yen (700ml) or more.
※2: Total sales volume of Nikka Whisky's premium or higher brands equivalent to being within the global top 10 of single whisky brands.
[Facility Overview]
Name: THE NIKKA WHISKY TOKYO
Address: 1F, 5-6-6 Minami-Aoyama, Minato-ku, Tokyo
Seating Capacity: Approximately 30 seats (including standing seats)
Opening Date: July 2nd