"Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon" to be Released on June 16th

Asahi Breweries will launch "Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon" from its "Zeitaku Shibori" RTD brand's premium series nationwide on June 16th. This chuhai uses 5% domestic melon juice, featuring a rich sweetness and a luxurious package design.
新製品NQ 83/100出典:PR Times

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  • 📰 Published: May 1, 2026 at 23:00
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Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will launch "Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon" from the "Premium" series of its RTD* "Zeitaku Shibori" brand on June 16th.

"Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon" is a chuhai that uses 5% domestic melon juice. Consumers can enjoy the rich, mellow sweetness of melon. The package prominently features a whole melon and a wedge of melon, clearly communicating the product's characteristics. A golden lid and a Japanese-style pattern are adopted to create a luxurious package.

"Zeitaku Shibori" is a brand characterized by its aroma and taste, as if eating perfectly ripe fruit, with an alcohol content of 4% or less. By developing limited-edition products tailored to the season, we aim to provide customers with diverse choices and "create deliciousness beyond expectations and an enjoyable lifestyle culture."

*Abbreviation for "Ready to Drink." Refers to canned chuhai, etc., that can be consumed as is after purchase.

[Product Overview]
Product Name
Asahi Zeitaku Shibori Premium Limited Edition Domestic Melon
Item
Liqueur (sparkling)
Container/Volume
Can 350ml
Alcohol Content
4%
Pure Alcohol Content
11.2g
Fruit Juice
5%
Release Date
June 16th
Sales Area
Nationwide
Suggested Retail Price
183 yen (excluding tax), 201 yen (including tax)
Product Information: https://www.asahibeer.co.jp/products/sour/zeitaku_s/
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