Collaboration with 'Final Fantasy VII Rebirth': 'Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH'

Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will host a collaboration event for its RTD*1 'Future Lemon Sour' and the globally popular RPG 'Final Fantasy VII Rebirth', titled 'Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH', from April 29 to May 3 in Roppongi.

The 'Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH' is a limited-time pop-up store serving 'Future Lemon Sour' in a space themed after the 'Seventh Heaven' bar featured in the game. Through a spatial design that immerses visitors in the world of 'Final Fantasy VII', the event aims to create a special drinking experience of 'Future Lemon Sour' with real lemon slices, expanding brand awareness and stimulating consumption.

'Future Lemon Sour' is the world's first*2 RTD beverage where a real lemon slice floats to the surface upon opening. Since its launch in June 2024, it has been well-received by customers who praise the 'delicious real lemon slice' and the 'fun experience'. Starting April 28, 'Future Lemon Sour Strong'*3 will be added to the lineup for a limited time. Compared to the existing 'Original' and 'Plain', 'Strong' features a higher alcohol content of 7%, optimizing the balance of lemon flavor, aroma, and sweetness to achieve a robust taste.

Through this collaboration, Asahi Breweries aims to 'create deliciousness that exceeds expectations and a fun lifestyle culture' by offering a special drinking experience where guests can enjoy 'Future Lemon Sour' within the world of 'Final Fantasy VII'.

*1: Abbreviation for 'Ready to Drink'. Refers to canned alcoholic beverages that can be consumed immediately after purchase. *2: The world's first fully openable canned chu-hi containing a lemon slice (based on Mintel database and internal research as of December 2022). *3: 'Strong' refers to the higher alcohol content.

'Future Lemon Sour' Brand Site: https://www.asahibeer.co.jp/osakenomirai/

Event Overview Name: Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH Venue: Roppongi Hills O-Yane Plaza (6-10-1 Roppongi, Minato-ku, Tokyo) Operating Period: April 29 (Wed/Holiday) to May 3 (Sun/Holiday), 2026 Operating Hours: - April 29: 13:00-21:00 (L.O. 20:30) - April 30, May 1: 16:00-21:00 (L.O. 20:30) - May 2, May 3: 12:00-21:00 (L.O. 20:30) Seating: Approx. 60 seats Menu: 'Future Lemon Sour' (345ml can: Original, Plain, Strong): 300 yen (tax included) *Attendance is limited to those aged 20 and over.

<Reference> About 'Final Fantasy VII Rebirth' The second installment in the 'Final Fantasy VII' remake trilogy by Square Enix, arriving June 3, 2026, on Nintendo Switch 2 and Xbox Series X|S. The story follows Cloud and his companions as they escape the mako city of Midgar and journey across a vast world in pursuit of Sephiroth. The game emphasizes high-freedom exploration and synergy among party members. Official Site: https://www.jp.square-enix.com/ffvii_rebirth/