Collaboration with 'Final Fantasy VII Rebirth': 'Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH'

Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will host a collaboration event for its RTD*1 'Future Lemon Sour' and the globally popular RPG 'Final Fantasy VII Rebirth', titled 'Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH', from April 29 to May 3 in Roppongi. The 'Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH' is a limited-time pop-up store serving 'Future Lemon Sour' in a space themed after the 'Seventh Heaven' bar featured in the game. Through a spatial design that immerses visitors in the world of 'Final Fantasy VII', the event aims to create a special drinking experience of 'Future Lemon Sour' with real lemon slices, expanding brand awareness and stimulating consumption. 'Future Lemon Sour' is the world's first*2 RTD beverage where a real lemon slice floats to the surface upon opening. Since its launch in June 2024, it has been well-received by customers who praise the 'delicious real lemon slice' and the 'fun experience'. Starting April 28, 'Future Lemon Sour Strong'*3 will be added to the lineup for a limited time. Compared to the existing 'Original' and 'Plain', 'Strong' features a higher alcohol content of 7%, optimizing the balance of lemon flavor, aroma, and sweetness to achieve a robust taste. Through this collaboration, Asahi Breweries aims to 'create deliciousness that exceeds expectations and a fun lifestyle culture' by offering a special drinking experience where guests can enjoy 'Future Lemon Sour' within the world of 'Final Fantasy VII'. *1: Abbreviation for 'Ready to Drink'. Refers to canned alcoholic beverages that can be consumed immediately after purchase. *2: The world's first fully openable canned chu-hi containing a lemon slice (based on Mintel database and internal research as of December 2022). *3: 'Strong' refers to the higher alcohol content. ■ 'Future Lemon Sour' Brand Site: https://www.asahibeer.co.jp/osakenomirai/ ■ Event Overview Name: Future Lemon Sour Bar with FINAL FANTASY VII REBIRTH Venue: Roppongi Hills O-Yane Plaza (6-10-1 Roppongi, Minato-ku, Tokyo) Operating Period: April 29 (Wed/Holiday) to May 3 (Sun/Holiday), 2026 Operating Hours: - April 29: 13:00-21:00 (L.O. 20:30) - April 30, May 1: 16:00-21:00 (L.O. 20:30) - May 2, May 3: 12:00-21:00 (L.O. 20:30) Seating: Approx. 60 seats Menu: 'Future Lemon Sour' (345ml can: Original, Plain, Strong): 300 yen (tax included) *Attendance is limited to those aged 20 and over. About 'Final Fantasy VII Rebirth' The second installment in the 'Final Fantasy VII' remake trilogy by Square Enix, arriving June 3, 2026, on Nintendo Switch 2 and Xbox Series X|S. The story follows Cloud and his companions as they escape the mako city of Midgar and journey across a vast world in pursuit of Sephiroth. The game emphasizes high-freedom exploration and synergy among party members. Official Site: https://www.jp.square-enix.com/ffvii_rebirth/