When will the new TV commercial for Asahi GINON titled 'NON-neechan Arrives' begin airing?

The new TV commercial for Asahi GINON titled 'NON-neechan Arrives' will begin airing on March 31.

Who has been appointed as the character in the Asahi GINON advertising campaign?

Actor Riho Yoshioka has been appointed as the CM character for the Asahi GINON campaign, appearing as 'NON-neechan'.

What is the key message promoted in the Asahi GINON 'NON-neechan Arrives' commercial?

The commercial promotes the message 'Sugar-free sours are better with gin' to highlight GINON's flavor and food pairing qualities.

How many cases of Asahi GINON were sold in 2025, and how does this compare to the target?

In 2025, Asahi GINON sold 3.35 million cases, exceeding its initial sales target of 3 million cases.

What advertising efforts beyond TV commercials will Asahi Breweries use to promote GINON?

Asahi Breweries will promote GINON through in-store campaigns, events, and approximately 5,000 GRP of TV commercials starting in March.

New TVCM for "Asahi GINON" titled "NON-neechan Arrives" to Begin Airing March 31; Riho Yoshioka Appointed as CM Character

Published Mar 30, 2026 11:00 PM ・ Updated Jun 17, 2026 9:31 AM ・ 4 min read ・ Source: PR TIMES

Asahi Breweries is launching a new TV commercial campaign for its RTD brand "Asahi GINON" featuring actor Riho Yoshioka. The campaign aims to highlight the refreshing, sugar-free nature of the gin-based sour and its compatibility with meals.

Asahi Breweries, Ltd. (Headquarters: Tokyo; President: Kazuo Matsuyama) will begin airing a new TV commercial for its RTD* product "Asahi GINON" titled "NON-neechan Arrives" starting March 31. Actor Riho Yoshioka has been appointed as the CM character for this campaign.

The "NON-neechan Arrives" spot begins with a scene where a customer at an izakaya notices a poster of Riho Yoshioka holding an "Asahi GINON Lemon." Yoshioka appears as "NON-neechan," the shop's poster girl who has a deep affection for "GINON," and introduces customers to the refreshing taste made possible only because it is a sugar-free sour crafted with gin. Through the message, "Sugar-free sours are better with gin," the campaign promotes the deliciousness of "GINON" and its excellent compatibility with meals, aiming to enhance brand value and encourage consumption.

*Short for "Ready to Drink." Refers to canned chu-hi and similar beverages that can be consumed immediately after purchase.

"GINON" uses gin infused with citrus peels and distilled to add flavor. It is a sugar-free gin sour that allows consumers to enjoy the natural deliciousness of the ingredients and a refreshing aftertaste. It has been well-received by customers, who note that "despite being sugar-free, the gin flavor enhances the meal and makes it easy to pair with various dishes." In 2025, sales volume reached 3.35 million cases, exceeding the initial target of 3 million cases.

To continue promoting the product's deliciousness and features, the company will continue to actively deploy advertising and sales promotions. In addition to airing approximately 5,000 GRP of TV commercials starting in March, the company will aim to further expand awareness and encourage consumption through in-store campaigns and events.

Reference: "Asahi GINON" Brand Site: https://www.asahibeer.co.jp/brand/ginon/

TVCM "NON-neechan Arrives"篇: https://youtu.be/ndM_uxcV9Ck

WEB Video Overview "NON-neechan: Gin Soda is Refreshing, Too"篇: https://youtu.be/IhzT-voW1NM "NON-neechan: Lime is Good"篇: https://youtu.be/pBW-6TxZfP8

Reference: Performer Profile

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Source: PR TIMES
Category: campaign

New TVCM for "Asahi GINON" titled "NON-neechan Arrives" to Begin Airing March 31; Riho Yoshioka Appointed as CM Character

⚡ Key Points

Reference: "Asahi GINON" Brand Site: https://www.asahibeer.co.jp/brand/ginon/

TVCM "NON-neechan Arrives"篇: https://youtu.be/ndM_uxcV9Ck

WEB Video Overview "NON-neechan: Gin Soda is Refreshing, Too"篇: https://youtu.be/IhzT-voW1NM "NON-neechan: Lime is Good"篇: https://youtu.be/pBW-6TxZfP8

Reference: Performer Profile

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