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Asahi Breweries to Launch Limited Edition "Haretahi no Mugicha High" (Barley Tea Highball) from April 14th

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 14, 2026 9:00 PM ・ Updated Jun 16, 2026 7:53 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Asahi Breweries, Ltd.
will release a new canned chuhai, "Haretahi no Mugicha High," a shochu mixed with barley tea, in a limited quantity of 2,500 sets starting April 14th.
This product will be sold exclusively through its test sales platform, "Asahi Kuso Kaihatsu Kyoku," at 1,500 yen per 6-can set.

Asahi Breweries, Ltd. will release a new canned chuhai, "Haretahi no Mugicha High," a shochu mixed with barley tea, in a limited quantity of 2,500 sets starting April 14th. This product will be sold exclusively through its test sales platform, "Asahi Kuso Kaihatsu Kyoku," at 1,500 yen per 6-can set. The chuhai has an alcohol content of 5% and uses hot-air roasted six-row barley for a refreshing taste.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Apr 14, 2026

Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) announced the limited-quantity release of "Haretahi no Mugicha High," a canned chuhai made with shochu and barley tea, starting April 14th. The product will be available for test sales exclusively on the "Asahi Kuso Kaihatsu Kyoku" website (https://fantasy.asahibeer.co.jp/). Each 340ml can contains 5% alcohol (13.6g pure alcohol). The product is sold in sets of six cans for 1,500 yen, including shipping and tax, with a total of 2,500 sets available. The barley tea used is made from hot-air roasted six-row barley, aiming for a refreshing taste while maintaining the characteristic aroma of barley tea. The "Asahi Kuso Kaihatsu Kyoku" platform is used for developing and testing new products based on customer feedback.

FACT BOX

Source: PR TIMES
Category: product_launch

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 14, 2026 9:00 PM — Distributor PR TIMES
Collected　Apr 14, 2026 12:31 PM
AI structured & analyzed　Apr 16, 2026 6:21 PM
Desk-reviewed & published　Apr 14, 2026 9:00 PM

FAQ

What is the name of the new barley tea chuhai product being launched by Asahi Breweries and when does it become available?

The new product is called Haretahi no Mugicha High, a canned chuhai made with shochu and barley tea, launching on April 14th.

Where can consumers purchase the limited-edition Haretahi no Mugicha High from Asahi Breweries?

The product is available exclusively for test sales on the Asahi Kuso Kaihatsu Kyoku website, not in retail stores or other online platforms.

How much alcohol does each 340ml can of Haretahi no Mugicha High contain by volume and in grams?

Each 340ml can contains 5% alcohol by volume, which equals 13.6 grams of pure alcohol per can.

What is the price and packaging configuration for the Haretahi no Mugicha High limited release?

The product is sold in sets of six 340ml cans for 1,500 yen total, including shipping and tax, with no individual can sales.

How many total sets of Haretahi no Mugicha High will be available during the limited test sale by Asahi Breweries?

A total of 2,500 sets, each containing six cans, will be available for purchase during the limited test sale period.

Cite this article — HOW TO CITE

Washin AI News Desk“Asahi Breweries to Launch Limited Edition "Haretahi no Mugicha High" (Barley Tea Highball) from April 14th”AI News by Washin Village（和心村）, Apr 14, 2026. https://aeo.washinmura.jp/ai/asahibeer-co-jp/en/news/2026-04-16-asahi-breweries-to-launch-limited-editio

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