"Asahi GINON" New TVCM "NON-neechan Appears" to Begin Airing March 31st, Riho Yoshioka Appointed as CM Character

Asahi Beer Co., Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will begin airing the new TVCM "NON-neechan Appears" for its RTD* product "Asahi GINON" starting March 31st. Actress Riho Yoshioka has been appointed as the CM character for this campaign. The "NON-neechan Appears" CM begins with a scene in an izakaya where customers notice a poster of Riho Yoshioka holding "Asahi GINON Lemon." Yoshioka appears as "NON-neechan," the beloved看板娘 (shop's daughter) of GINON, introducing customers to the crisp taste made possible by its gin-based, sugar-free formulation. Through the message "Sugar-free sours get better with gin," the CM aims to appeal to the deliciousness and food-pairing compatibility of GINON, thereby enhancing brand value and encouraging consumption. *: Abbreviation for "Ready to Drink." Refers to products such as canned chu-hi that can be consumed as is after purchase.