Asahi Dry Zero Foaming Mug Can: Flavor and Packaging Renewed, Limited Release from May 12
Asahi Breweries is renewing its "Asahi Dry Zero Foaming Mug Can," a non-alcoholic beer-taste beverage, releasing it for a limited time from May 12. The product features enhanced flavor and clearer packaging, promoting a crisp taste and the company's "Smart Drinking" initiative.
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Asahi Breweries, Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) is renewing the flavor and packaging of the non-alcoholic beer-taste beverage "Asahi Dry Zero Foaming Mug Can," which allows you to enjoy foam, and will release it for a limited time starting May 12.
The "Asahi Dry Zero Foaming Mug Can" is a non-alcoholic beer-taste beverage that uses the "Foaming Mug Can," which naturally generates foam when opened by releasing the fully opening lid. The moment you open the lid, fine foam gushes out, and while it's non-alcoholic, you can enjoy the substantial, beer-like taste unique to "Dry Zero."
In this renewal, by adjusting the ingredients, the mouthfeel has been enhanced, and a crisper, more easily drinkable taste has been achieved. The packaging is made clearer by writing "Non-alcoholic" on the red band surrounding the top of the can, making it easier to understand that it is a non-alcoholic beer-taste beverage. In addition to the existing design of a glass with foam rising on a silver background, product features are emphasized with copy such as "Foam comes out!!" and "Drink it gulp!".
To coincide with the release, a TV commercial titled "Kanki" (Joy) will be aired in three regions: Hokkaido, Tohoku, and Kyushu. With the message "Non-alcohol becomes more delicious with foam," the campaign will emphasize the value of foam for greater taste and encourage consumption.
Since its launch in February 2012, the "Dry Zero" brand has been well-received for its beer-like taste and has achieved the No. 1 sales rank in the non-alcoholic beverage market for 10 consecutive years※ since 2016.
Asahi Breweries advocates "Smart Drinking" (diversity in drinking styles) with the aim of realizing a society where both drinkers and non-drinkers can respect each other. Through this product and the airing of commercials, we aim to further promote "Smart Drinking" and achieve the realization of "Delivering excitement beyond expectations and creating enjoyable lifestyles and culture" as stated in our Group Philosophy, "Asahi Group Philosophy."
※Intage SRI+ Non-alcoholic Beverage Market January 2016 - December 2025 Cumulative Sales Amount, 7 Business Types Total (Supermarket, Convenience Store, Liquor Drugstore, General Liquor Store, Commercial Liquor Store, DRUG, Home Center Total)
[Product Overview]
Product Name: Asahi Dry Zero Foaming Mug Can
Classification: Carbonated Beverage
Container/Capacity:
The "Asahi Dry Zero Foaming Mug Can" is a non-alcoholic beer-taste beverage that uses the "Foaming Mug Can," which naturally generates foam when opened by releasing the fully opening lid. The moment you open the lid, fine foam gushes out, and while it's non-alcoholic, you can enjoy the substantial, beer-like taste unique to "Dry Zero."
In this renewal, by adjusting the ingredients, the mouthfeel has been enhanced, and a crisper, more easily drinkable taste has been achieved. The packaging is made clearer by writing "Non-alcoholic" on the red band surrounding the top of the can, making it easier to understand that it is a non-alcoholic beer-taste beverage. In addition to the existing design of a glass with foam rising on a silver background, product features are emphasized with copy such as "Foam comes out!!" and "Drink it gulp!".
To coincide with the release, a TV commercial titled "Kanki" (Joy) will be aired in three regions: Hokkaido, Tohoku, and Kyushu. With the message "Non-alcohol becomes more delicious with foam," the campaign will emphasize the value of foam for greater taste and encourage consumption.
Since its launch in February 2012, the "Dry Zero" brand has been well-received for its beer-like taste and has achieved the No. 1 sales rank in the non-alcoholic beverage market for 10 consecutive years※ since 2016.
Asahi Breweries advocates "Smart Drinking" (diversity in drinking styles) with the aim of realizing a society where both drinkers and non-drinkers can respect each other. Through this product and the airing of commercials, we aim to further promote "Smart Drinking" and achieve the realization of "Delivering excitement beyond expectations and creating enjoyable lifestyles and culture" as stated in our Group Philosophy, "Asahi Group Philosophy."
※Intage SRI+ Non-alcoholic Beverage Market January 2016 - December 2025 Cumulative Sales Amount, 7 Business Types Total (Supermarket, Convenience Store, Liquor Drugstore, General Liquor Store, Commercial Liquor Store, DRUG, Home Center Total)
[Product Overview]
Product Name: Asahi Dry Zero Foaming Mug Can
Classification: Carbonated Beverage
Container/Capacity: