Opening Event Held for 'The Black Nikka You Don't Know' Exhibition
Asahi Breweries and Nikka Whisky held an event for the limited-time 'The Black Nikka You Don't Know' exhibition in Harajuku. They invited the comedy duo New York to promote the brand's appeal and a new product.
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- 📰 Published: April 7, 2026 at 01:00
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Asahi Breweries, Ltd. (HQ: Tokyo, President: Kazuo Matsuyama) and Nikka Whisky Distilling Co., Ltd. (HQ: Tokyo, President: Naoto Ono) held an opening event for 'The Black Nikka You Don't Know' exhibition on Monday, April 6, 2026, at 701 Harajuku Kado, Tokyu Plaza Harajuku within Harajuku Square, inviting the comedy duo New York, Mr. Hiromasa Yashiki and Mr. Kazuya Shimasa.
At the beginning of the day, Mr. Keisuke Fukuma, Manager of the Japan Business Department at Nikka Whisky, gave an explanation of the overall brand. Following that, Mr. Junichi Ohashi, Brand Manager at the same company, introduced the highlights of the event. Afterward, the two members of New York took the stage and held a talk session while experiencing the content within the venue. Furthermore, Mr. Shimasa appeared as the captain of the 'Black Nikka Squad' that frequents the Shibuya/Harajuku area, holding a departure ceremony and creating an excitement fitting for the event's opening.
## ■ Mr. Shimasa reveals Mr. Yashiki's unexpectedly natural side is 'getting into golf appropriate for his age.'
At the event, the two members of New York appeared wearing T-shirts for the new product 'Black Nikka Clear Highball.' When asked about their impression of 'Black Nikka,' which is celebrating its 70th anniversary, Mr. Yashiki commented, mixing in past memories, 'It's a drink I've been indebted to since I wasn't famous, and it has a familiar image that everyone knows. Anyone can recognize 'Black Nikka' just by looking at the label.' Regarding how 'Black Nikka' has evolved to be lighter and more stylish, Mr. Shimasa said, 'I had an impression of it having a long history, but the label has become stylish and cute.'
At the beginning of the day, Mr. Keisuke Fukuma, Manager of the Japan Business Department at Nikka Whisky, gave an explanation of the overall brand. Following that, Mr. Junichi Ohashi, Brand Manager at the same company, introduced the highlights of the event. Afterward, the two members of New York took the stage and held a talk session while experiencing the content within the venue. Furthermore, Mr. Shimasa appeared as the captain of the 'Black Nikka Squad' that frequents the Shibuya/Harajuku area, holding a departure ceremony and creating an excitement fitting for the event's opening.
## ■ Mr. Shimasa reveals Mr. Yashiki's unexpectedly natural side is 'getting into golf appropriate for his age.'
At the event, the two members of New York appeared wearing T-shirts for the new product 'Black Nikka Clear Highball.' When asked about their impression of 'Black Nikka,' which is celebrating its 70th anniversary, Mr. Yashiki commented, mixing in past memories, 'It's a drink I've been indebted to since I wasn't famous, and it has a familiar image that everyone knows. Anyone can recognize 'Black Nikka' just by looking at the label.' Regarding how 'Black Nikka' has evolved to be lighter and more stylish, Mr. Shimasa said, 'I had an impression of it having a long history, but the label has become stylish and cute.'