New TVCM for 'Asahi GINON' Titled 'NON-neechan Appears' to Air from March 31 Featuring Actor Riho Yoshioka

Asahi Beer Co., Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will begin airing a new TV commercial for its RTD* 'Asahi GINON', titled 'NON-neechan Appears', on March 31. The new TVCM features actor Riho Yoshioka.

The 'NON-neechan Appears' episode begins with a scene in an izakaya (Japanese pub) where a customer sees a poster of Yoshioka holding an 'Asahi GINON Lemon'. Yoshioka then appears as 'NON-neechan', the pub's poster girl who has a strong affection for 'GINON'. She introduces customers to the refreshing taste that is only possible because it is a sugar-free sour made with gin. Through the message, 'Sugar-free sour tastes better with gin.', the commercial appeals to the deliciousness of 'GINON' and how well it pairs with meals, aiming to improve brand value and stimulate consumption.

*Abbreviation for 'Ready to Drink'. Refers to canned chuhai and similar beverages that can be consumed directly after purchase.