Asahi Breweries to Sponsor 2026 Series of "All Japan Super Formula Championship" and "All Japan Road Race Championship"
Asahi Breweries, Ltd. has decided to sponsor the 2026 series of the "All Japan Super Formula Championship" and the "All Japan Road Race Championship." They will also continue to sponsor "SUPER GT" and "D1 GRAND PRIX" in 2026. By displaying the logo of their non-alcoholic beer-taste beverage "Dry Zero" and offering drinking experiences at circuits, they aim to enhance brand value and promote "Smart Drinking."
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- 📰 Published: March 31, 2026 at 23:10
- 🔍 Collected: April 1, 2026 at 01:06 (1h 56m after Published)
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Asahi Breweries, Ltd. (Headquarters: Tokyo; President: Kazuo Matsuyama) has decided to sponsor the 2026 series of the "All Japan Super Formula Championship," Japan's premier formula race, and the "All Japan Road Race Championship," Japan's premier two-wheel road race. Furthermore, they will continue to sponsor the "SUPER GT," Japan's premier touring car championship, and the "D1 GRAND PRIX," Japan's premier drift competition, in 2026, following last year.
Through this sponsorship agreement, the logo of the non-alcoholic beer-taste beverage "Dry Zero" brand will be displayed on the podium backboards, press conference panels, and official guidebooks at each event. They will also provide a special drinking experience at the circuits, creating "moments that lift your spirits," as advocated by the brand. On April 4th and 5th, when the opening rounds of the "All Japan Super Formula Championship" and "All Japan Road Race Championship" are held, "Asahi Dry Zero" poured from barrels will be sold, and "Dry Zero Ice," which is enjoyed with ice, will also be available at each venue *1.
At each venue, educational activities will be conducted for visitors, such as posting posters to prevent drunk driving. By expanding the options for non-alcoholic beer, they aim to create an environment where motorsports can be enjoyed safely and promote "Smart Drinking" (Sumadori), where both drinkers and non-drinkers can enjoy themselves.
Since its launch in February 2012, "Dry Zero" has been well-received for its beer-like taste and has achieved No. 1 sales in the non-alcoholic beverage market for 10 consecutive years from 2016 *2. This year, they will also aim to improve the brand value of "Dry Zero" by creating drinking opportunities at circuits.
*1: Offerings may vary depending on the tournament and venue.
*2: Intage SRI+ Non-alcoholic beverage market, cumulative sales value from January 2016 to December 2025, total of 7 business categories (SM, CVS, liquor DS, general liquor stores, commercial liquor stores, DRUG, home centers)
Through this sponsorship agreement, the logo of the non-alcoholic beer-taste beverage "Dry Zero" brand will be displayed on the podium backboards, press conference panels, and official guidebooks at each event. They will also provide a special drinking experience at the circuits, creating "moments that lift your spirits," as advocated by the brand. On April 4th and 5th, when the opening rounds of the "All Japan Super Formula Championship" and "All Japan Road Race Championship" are held, "Asahi Dry Zero" poured from barrels will be sold, and "Dry Zero Ice," which is enjoyed with ice, will also be available at each venue *1.
At each venue, educational activities will be conducted for visitors, such as posting posters to prevent drunk driving. By expanding the options for non-alcoholic beer, they aim to create an environment where motorsports can be enjoyed safely and promote "Smart Drinking" (Sumadori), where both drinkers and non-drinkers can enjoy themselves.
Since its launch in February 2012, "Dry Zero" has been well-received for its beer-like taste and has achieved No. 1 sales in the non-alcoholic beverage market for 10 consecutive years from 2016 *2. This year, they will also aim to improve the brand value of "Dry Zero" by creating drinking opportunities at circuits.
*1: Offerings may vary depending on the tournament and venue.
*2: Intage SRI+ Non-alcoholic beverage market, cumulative sales value from January 2016 to December 2025, total of 7 business categories (SM, CVS, liquor DS, general liquor stores, commercial liquor stores, DRUG, home centers)