Riisa Naka and Takahiro Ogata Star in New "Asahi Style Balance" TV Commercial "Unexpected Happiness" - Airing Begins March 31st

Asahi Beer Co., Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will begin airing a new TV commercial titled "Unexpected Happiness" for its non-alcoholic cocktail-style beverages*1, "Asahi Style Balance Diet Support Sugar-Free Lemon Sour Non-Alcoholic" and "Asahi Style Balance Diet Support Sugar-Free Gin Sour Non-Alcoholic," starting March 31st. Riisa Naka and Takahiro Ogata, who starred last year, will continue to be featured in this new TV commercial.

The "Unexpected Happiness" commercial is set with Ogata and Naka as senior and junior colleagues at a company. Through a story where they encounter "unsweetened" events, such as forgetting their business cards when visiting a client or getting lost during outside sales calls, the commercial emphasizes the product's characteristic of being unsweetened and having a crisp, clear taste, unique to its sugar-free formulation. Along with the message "Every day isn't sweet. And that's good," the depiction of the two enjoying the product's delicious taste aims to appeal to consumers who associate non-alcoholic sour drinks with sweetness, highlighting the unexpectedness of an "unsweetened non-alcoholic" option and encouraging consumption.

The "Style Balance" brand offers non-alcoholic cocktail-style beverages that allow consumers to enjoy a sour or cocktail-like taste with "0.00% alcohol," "zero calories"*2, and "zero sugar"*2. Starting March 31st, coinciding with the new TV commercial's airing, "Asahi Style Balance Diet Support Sugar-Free Gin Sour Non-Alcoholic" will be launched, expanding the lineup of sugar-free flavors.

*1: A general term for beverages that allow you to enjoy a sour or cocktail-like taste without alcohol.

*2: According to the Food Labeling Standards.

Asahi Beer advocates "Smart Drinking" (diversity in drinking styles), aiming to realize a society where both drinkers and non-drinkers can respect each other. Through the airing of this product and commercial, we aim to further promote "Smart Drinking" and achieve the realization of "Creating superior taste and enjoyable living culture" as stated in the "Asahi Group Philosophy.".

■ Developed with the expectation that individuals aged 20 and over will consume it.

■ Functional Claims

【Diet Support】

This product contains indigestible dextrin (dietary fiber). Indigestible dextrin (dietary fiber) has been reported to have the function of suppressing the absorption of fat and sugar from meals.

・Asahi Style Balance Diet Support Sugar-Free Lemon Sour Non-Alcoholic (Notification Number: J312)

・Asahi Style Balance Diet Support Sugar-Free Gin Sour Non-Alcoholic (Notification Number: J937)

■ About Foods with Functional Claims

・Dietary habits should be based on staple foods, main dishes, and side dishes, and balanced.

・This product is different from Foods for Specified Health Uses, and its functionality and safety have not been evaluated by the government. Information on scientific evidence submitted has been confirmed on the website of the Consumer Affairs Agency.

・This product is not intended to diagnose, treat, or prevent diseases, unlike pharmaceuticals.