New TVCM for 'Asahi GINON' Titled 'NON-neechan Appears' to Air from March 31 Featuring Actor Riho Yoshioka
Asahi Beer will launch a new TV commercial for its sugar-free sour 'Asahi GINON' on March 31. Featuring actor Riho Yoshioka as the poster girl 'NON-neechan', the CM highlights the refreshing taste of the gin-based beverage and its perfect pairing with food.
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- 📰 Published: March 30, 2026 at 23:00
- 🔍 Collected: March 30, 2026 at 22:56
- 🤖 AI Analyzed: April 24, 2026 at 07:44 (584h 48m after Collected)
Asahi Beer Co., Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) will begin airing a new TV commercial for its RTD* 'Asahi GINON', titled 'NON-neechan Appears', on March 31. The new TVCM features actor Riho Yoshioka.
The 'NON-neechan Appears' episode begins with a scene in an izakaya (Japanese pub) where a customer sees a poster of Yoshioka holding an 'Asahi GINON Lemon'. Yoshioka then appears as 'NON-neechan', the pub's poster girl who has a strong affection for 'GINON'. She introduces customers to the refreshing taste that is only possible because it is a sugar-free sour made with gin. Through the message, 'Sugar-free sour tastes better with gin.', the commercial appeals to the deliciousness of 'GINON' and how well it pairs with meals, aiming to improve brand value and stimulate consumption.
*Abbreviation for 'Ready to Drink'. Refers to canned chuhai and similar beverages that can be consumed directly after purchase.
The 'NON-neechan Appears' episode begins with a scene in an izakaya (Japanese pub) where a customer sees a poster of Yoshioka holding an 'Asahi GINON Lemon'. Yoshioka then appears as 'NON-neechan', the pub's poster girl who has a strong affection for 'GINON'. She introduces customers to the refreshing taste that is only possible because it is a sugar-free sour made with gin. Through the message, 'Sugar-free sour tastes better with gin.', the commercial appeals to the deliciousness of 'GINON' and how well it pairs with meals, aiming to improve brand value and stimulate consumption.
*Abbreviation for 'Ready to Drink'. Refers to canned chuhai and similar beverages that can be consumed directly after purchase.