Asahi Mutual Life x Cinnamoroll: Hosting the 'Local Cinnamoroll General Election' to Determine the Most Popular of 64 Nationwide Designs!

Asahi Mutual Life Insurance Company (President: Kenichiro Ishijima, hereinafter 'the Company') has created 'Local Cinnamoroll' designs featuring Sanrio Co., Ltd.'s character 'Cinnamoroll,' who serves as the company's mascot.

In order to help people feel more connected to the 'Local Cinnamoroll' designs, which represent the local communities served by our 58 branches nationwide, we will be holding the 'Local Cinnamoroll General Election' starting March 27, 2026 (Friday).

The general election will be held in two stages: a preliminary vote to select the top 20 designs from the 64, and a final vote to determine the most popular 'Local Cinnamoroll' design among them.

During the campaign period, users can vote once per day via the special general election page, and participants will receive an original 'Local Cinnamoroll' wallpaper.

■ 'Local Cinnamoroll General Election' Campaign Overview

1. Wallpaper: All participants who vote on our special page will receive a wallpaper (*). (*Total of 73 designs: 64 designs + 9 secret designs)

2. Acrylic Charms: 10,000 people will be selected by lottery from those who participate in events held monthly at our branches and sales offices to receive a 'Local Cinnamoroll Acrylic Charm.'

3. Clear Files and Face Towels (*1): A total of 100,000 clear files will be given away on a first-come, first-served basis to those who fill out a survey distributed by our sales staff (*2). Additionally, those who present their current life insurance policy (*3) to our sales staff will receive a face towel on a first-come, first-served basis, limited to 50,000 people.

*1 Limited to guidance from our sales staff. *2 Total of 100,000 (50,000 for the preliminary version, 50,000 for the final version). *3 Excluding Asahi Mutual Life insurance policies.