Building a "Care and Dementia Ecosystem" to Tackle 9 Trillion Yen in Economic Losses

Asahi Mutual Life Insurance Company (President: Kenichiro Ishijima, hereinafter referred to as "the Company") will launch a new project in April 2026, "Minna no Anshin 100-nen Project ~ Asahi's Care and Dementia Ecosystem ~," aimed at solving serious social issues in the fields of caregiving and dementia. This project will build an ecosystem that provides customers with services useful in all aspects of caregiving and dementia, in cooperation with external companies, going beyond mere financial security through the spread of long-term care insurance.

1. Background and Objectives of the Project

As of 2023, the number of people certified as needing support or care in Japan is approximately 7 million, and this is expected to reach about 9.5 million by 2030*1*2. Furthermore, including mild cognitive impairment (MCI), it is estimated that by 2030, about one in three people aged 65 and over will be affected*3. The amount of assets frozen due to dementia associated with this is said to reach about 318 trillion yen*4. Additionally, business caregivers who balance work and family caregiving face difficulties, and economic losses exceeding 9 trillion yen are projected by 2030*5.

While the Company has fulfilled its social responsibility through the development and promotion of long-term care insurance, the household penetration rate of private long-term care insurance remains at 20%*6. Faced with the reality that "caregiving concerns cannot be solved by benefits alone," this project has been launched to provide comprehensive caregiving solutions that go beyond financial security.

*1 Estimated by Asahi Mutual Life Insurance based on the Ministry of Health, Labour and Welfare's "Fiscal 2022 Long-Term Care Insurance Business Status Report (Annual Report)"

*2 Estimated by Asahi Mutual Life Insurance based on the Ministry of Health, Labour and Welfare's "Fiscal 2022 Long-Term Care Insurance Business Status Report (Annual Report)" and the Cabinet Office's "2024 White Paper on Aging Society"

*3 Figures used for the case where the prevalence of dementia increases for each age group among those aged 65 and over. Estimated by Asahi Mutual Life Insurance based on the Cabinet Office's "2024 White Paper on Aging Society"

*4 Based on "Monthly Survey Report May 2022: Growing Assets Held by Elderly People with Dementia" by Sumitomo Mitsui Trust Bank

*5 Based on the Ministry of Economy, Trade and Industry's "Guidelines for Management on Supporting Work-Life Balance with Caregiving"

*6 Estimated value based on the "2024 National Survey on Life Insurance" by the Life Insurance Cultural Public Foundation

2. Project Overview

We will build a "Care and Dementia Ecosystem" that supports all aspects of caregiving and dementia by collaborating with external companies.

We aim to be a presence that customers can rely on by saying, "For caregiving and dementia concerns, I can consult Asahi Mutual Life Insurance," through the dedicated portal site "Minna no Anshin Kaigo Dementia Navi" and the supportive follow-up by our sales representatives.

Furthermore, by leveraging the knowledge and know-how of various companies that offer diverse solutions, from "early detection" to "financial difficulties," we will provide support to resolve all concerns and questions related to caregiving and dementia.

• Early Detection and Support: Support for risk checks, lifestyle improvements, and training

• Support for Daily Life and Family: Provision of information on caregiving and dementia, and support for family members' worries and anxieties

• Resolving Financial Difficulties: Support for peace of mind that can be used when needed, such as Asahi Mutual Life Insurance's original "Family Trust" scheme