Birth of 'PAWTNER,' a New Brand for Products and Services Aiming for a Pet-Inclusive Society

Asahi Kasei Homes Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President: Yuji Ohwaku) is pleased to announce the launch of 'PAWTNER,' a new trademark for products and services aimed at a pet-inclusive society, starting April 27.

I. Products and Services Offered by the New Brand 'PAWTNER'
'PAWTNER' is a brand that encompasses the products and services proposed by the company toward the realization of a pet-inclusive society. Specifically, the following products and services will be rolled out under this brand name:
- Lifestyle proposals for detached houses, including pet-specific features.
- Product names for pet-inclusive rental housing.
- Future products and services aimed at a pet-inclusive society.
- 'PAWTNER Pet Support Insurance,' a small-amount short-term insurance product.
- The website for residents of pet-inclusive rental housing, previously operated by Asahi Kasei Real Estate Residence Co., Ltd. as '+Wan +Nyan Club,' has been renamed to 'PAWTNER CLUB' following the rebranding of the rental housing product from '+Wan +Nyan' to 'PAWTNER.' The service content remains unchanged.
*1. PAWTNER is a coined word combining PAW and PARTNER, expressing that humans and pets are equals.

II. Background
In 1998, when the awareness of pets as 'family members' was becoming established and the number of pets was surging, our company established a Pet Research Group and began working on housing where people and pets live together. In 2000, we announced the pet-inclusive housing 'Plus Wan Plus Nyan.' In 2006, we introduced Hebel Maison '+Wan +Nyan,' pet-inclusive rental housing with the theme of 'living with pets' rather than just 'keeping pets.'
In recent years, we have actively conducted activities to solve social issues related to pets. In March 2025, we held a pet disaster prevention event in Chigasaki to learn how to respond during disasters. In May of the same year, we established a donated course at Azabu University to promote pet-inclusive societies in urban areas. Since January 2024, we have also hosted three rescue dog and cat adoption events.
Against this background, we have established the brand 'PAWTNER' to encompass products and services that aim for a society where 'pets and people can live safely and richly, starting from the home,' and will strengthen our proposals toward the realization of a pet-inclusive society.
We will continue to aim to be a 'company and people that can be entrusted with the future' through the provision of 'LONGLIFE' products and services that support the 'lives, living, and well-being' of people who live with pets.