"Local Revitalization SDGs Fes in GOOD LIFE Fair 2026" to be Held in Tokyo for the First Time, with 21 Municipalities Nationwide Participating

Asahi Shimbun Company (President and CEO: Katsura Tsunoda) will operate the "Local Revitalization SDGs Fes in GOOD LIFE Fair 2026," an exhibition event where local governments nationwide working on local revitalization SDGs will gather, as part of the "GOOD LIFE Fair 2026" hosted by Asahi Shimbun Company, to be held from September 25 (Fri) to 27 (Sun) at Tokyo Big Sight.

This event is organized by the Local Revitalization Promotion Office of the Cabinet Office and is a participatory experience event where visitors can "learn while having fun and playing" about the initiatives of local governments across the country, through a collaboration with the popular game content "Momotaro Dentetsu," with the cooperation of Konami Digital Entertainment Co., Ltd. (hereinafter referred to as KONAMI).

This event was first held at the 2025 Japan International Exposition (EXPO 2025 Osaka, Kansai, Japan: https://future-city.go.jp/sdgs/sdgs-fest.html) and will be held in Tokyo for the first time this year. We encourage many visitors to come to the venue to experience and learn about local revitalization SDGs initiatives.

General Visitor Registration Form: https://goodlife-fair26.ex-system.tech/visitor

Business Visitor Registration Form: https://goodlife-fair26.ex-system.tech/business

Media Registration Form: https://34c5459c.form.kintoneapp.com/public/press2026

Overview of the Local Revitalization SDGs Fes

(1) Dates:

September 25, 2026 (Fri) 10:00 AM - 6:00 PM

September 26, 2026 (Sat) & September 27, 2026 (Sun) 10:00 AM - 5:00 PM

(2) Venue: Tokyo Big Sight West Halls 2-4, within the "GOOD LIFE Fair 2026" venue

(3) Admission: Free

*Advance registration for "GOOD LIFE Fair 2026" is required separately.

An invitation code for free admission to "GOOD LIFE Fair 2026" and registration details are provided below in "■About GOOD LIFE Fair 2026."

(4) Content:

1 Municipality Booth Tour Event

Booths will be set up within the venue, themed around the world of "Momotaro Dentetsu," where visitors can experience and engage with leading "Local Revitalization SDGs" initiatives from 21 municipalities nationwide.

You can enjoy various content, including next-generation transportation LRT and space education in cooperation with JAXA. An application will also be available to enjoy touring the booths in a game-like manner.

2 Stage Events

Various stage programs will be held on a special stage within the venue, featuring PR from participating municipalities and focusing on the theme of "Local Revitalization SDGs."

About Participating Municipalities

The municipalities scheduled to exhibit are as follows.

Each booth will feature attractive content that allows visitors to experience and feel the unique characteristics of each municipality, based on their respective local revitalization SDGs initiatives.

<Individual Exhibitors> Total 12 municipalities, 12 booths

Nagai City, Yamagata Prefecture; Nasushiobara City, Tochigi Prefecture; Daigo Town, Ibaraki Prefecture; Kounosu City, Saitama Prefecture; Nagano City, Nagano Prefecture;

Miki City, Hyogo Prefecture; Setouchi City, Okayama Prefecture; Matsue City, Shimane Prefecture; Tokushima City, Tokushima Prefecture; Shikokuchuo City, Ehime Prefecture;

Minamioguni Town, Kumamoto Prefecture; Onna Village, Okinawa Prefecture

<Joint Exhibitors> Total 9 municipalities, 2 booths

Utsunomiya City, Tochigi Prefecture & Haga Town, Tochigi Prefecture

Sagamihara City, Kanagawa Prefecture & Taiki Town, Hokkaido & Noshiro City, Akita Prefecture & Ofunato City, Iwate Prefecture

& Tsunoda City, Miyagi Prefecture & Saku City, Nagano Prefecture & Kimotsuki Town, Kagoshima Prefecture

(5) Organizer: Local Revitalization Promotion Office, Cabinet Office

(6) Cooperation: Konami Digital Entertainment Co., Ltd.

(7) Operation: Asahi Shimbun Company

(Image is for illustrative purposes.)

About GOOD LIFE Fair 2026

"GOOD LIFE Fair 2026" is one of Japan's largest exhibitions on sustainable lifestyles, hosted by Asahi Shimbun Company, with the theme of "comfortable and fulfilling life (=Good Life)" and SDGs.

Focusing on clothing, food, and housing, it brings together diverse products, services, regional attractions, and corporate initiatives from across the country, offering visitors proposals and opportunities to experience new lifestyles.

With the concept of "Good Life from Today for Tomorrow," it aims to promote behavioral change among consumers by enabling them to "know, learn, and experience" sustainable living.

Name: GOOD LIFE Fair 2026

Admission: Advance registration required (Advance tickets ¥1,000, Same-day tickets ¥1,300, Free for those with invitation tickets, business visitors, and high school students and younger)

Simultaneous Events: ASIA DIVE EXPO JAPAN 2026, Two-Region Living Forum 2026

【Admission Registration Method】

Please enter the required information such as your name and email address into the registration form according to the instructions on the official website. General visitors attending the Local Revitalization SDGs Fes can enter for free by entering the invitation code "SDFE26" in the invitation code field during registration. (If you do not enter the code, the standard admission fee will apply.)

*Business visitors and media representatives are admitted free of charge and do not need to enter an invitation code.

General Visitor Registration Form: https://goodlife-fair26.ex-system.tech/visitor

Business Visitor Registration Form: https://goodlife-fair26.ex-system.tech/business

Media Registration Form: https://34c5459c.form.kintoneapp.com/public/press2026

About "Momotaro Dentetsu"

"Momotaro Dentetsu" is a board game where players become presidents, collect properties in various locations, and aim to become the wealthiest. Since the first game was released in 1988, the series has sold over 20 million copies (as of March 2026) and has been enjoyed by a wide range of age groups for 38 years. The latest title, "Momotaro Dentetsu 2 ~Your Town is Surely There~," released on November 13, 2025, has surpassed 1 million cumulative shipments.

Furthermore, since 2023, "Momotaro Dentetsu Education Edition Lite ~Japan is Interesting!~" has been provided free of charge to educational institutions, and has been introduced in approximately 40% of elementary schools nationwide, about 7,900 schools. (As of March 2026. Including junior high schools, high schools, and special needs schools, the total exceeds 14,600 schools.)

The game's concept of "traveling around Japan in a board game format and purchasing specialty products and famous sites as properties" has a very high affinity with regional promotion, and since 2024, it has been working on "Local Revitalization SDGs" in partnership with the Local Revitalization Promotion Office of the Cabinet Office.

<URL> https://www.konami.com/games/momotetsu/