Win Original Goods in the 'High School Baseball Cheering Campaign'!

The Asahi Shimbun Company (Representative Director, President & CEO: Kaku Tsunoda) and The Mainichi Newspapers Co., Ltd. (Representative Director, President: Nobuhiro Saito) are conducting a 'High School Baseball Cheering Campaign' to liven up the 108th National High School Baseball Championship (organized by The Asahi Shimbun Company and the Japan High School Baseball Federation, scheduled to open on August 5). Prizes include original cheering goods designed with the championship flag (application deadline: August 31). This is a joint project by the two companies, which respectively host the summer championship tournament and the spring invitational tournament. Please join the campaign to fully support the summer of high school baseball players.

■ Application page: https://kouya-cp.jp/ or apply via the QR code on the posted image.

■ Application period: June 1 (Mon) to August 31 (Mon), 2026

■ Number of winners

For both the Asahi and Mainichi courses: 100 winners for A Prize, 100 for B Prize, 100 for C Prize, and 10 winners for the Home Run Prize.

■ Application method and winner announcement

Please apply via the landing page https://kouya-cp.jp/ or the QR code on the posted image. Winners will be selected by strict lottery, and the announcement will be made by shipping the prizes.

The campaign offers sports towels, leisure chairs, opera glasses, stainless steel bottles, and other original cheering goods featuring the championship flags of both tournaments.

◎ Asahi Course

【A Prize】Championship Flag Design Sports Towel (100 winners) *Common with Mainichi Course A Prize

A standard prize for the High School Baseball Cheering Campaign. A collaboration sports towel featuring the championship flags of both the National Championship and the Invitational Tournament.

Size: 400 x 1100 mm

【B Prize】Leisure Chair with Insulated Bag (Championship Flag Design) (100 winners)

A convenient outdoor chair with a useful insulated storage space under the seat. Perfect for watching games, cheering for club activities, and leisure scenes!

Approx. 350 x 305 x 580 mm (in use)

Approx. 350 x 50 x 465 mm (stored)

【C Prize】Asahi Shimbun Original 'Madanyai' Cooling Poncho (100 winners)

The cooling poncho is gaining attention for its expected cooling effect of -15°C skin temperature* by simply wetting, wringing, shaking, and wearing it. This summer's hot item features the Asahi Shimbun's original character 'Madanyai' designed as 'Local Madanyai' in outfits representing each of the 47 prefectures. This summer, Madanyai will protect you from the strong sun.

*Comparison value under test conditions. Actual sensation may vary depending on usage environment and individual differences. Size: 600 x 1100 mm

【HR Prize】A Prize + B Prize + C Prize + Asahi Shimbun Original Cooling Plate Fan (10 winners)

A next-generation USB handheld fan equipped with a Peltier element cooling plate. It can cool the skin directly with the cold plate in addition to the wind, making it ideal for preventing heatstroke in extreme heat. Comes with a stand for use on a desk, allowing smart use in the office or during commutes.

Size: 150 x 60 x 58 mm

◎ Mainichi Course

【A Prize】Championship Flag Design Sports Towel (100 winners) *Common with Asahi Course A Prize

A standard prize for the High School Baseball Cheering Campaign. A collaboration sports towel featuring the championship flags of both the National Championship and the Invitational Tournament.

Size: 400 x 1100 mm

【B Prize】Championship Flag Design Opera Glasses (100 winners)

Simple opera glasses that are fun to have for family events and more. Adorned with the championship flag design.

70 x 110 x 21 mm, approximately 2x magnification

【C Prize】Championship Flag Design Stainless Steel Bottle (100 winners)

An essential item for summer viewing and outings to prevent heatstroke. A slim type that fits easily into bag gaps, featuring the championship flag design.

Height 244 x Diameter 60 mm, capacity 350ml

【HR Prize】A Prize + B Prize + C Prize + Bath Mat + Bat Case Style Pen Case (10 winners)

A bath mat depicting home plate and the batter's box, and a pen case modeled after a bat case. Both are officially licensed goods of Hanshin Koshien Stadium. Feel like a high school baseball player at home or school.

Bath mat: 465 x 635 mm, cotton

Pen case: 205 x Diameter 60 mm

◇ Application deadline

Monday, August 31, 2026

◇ Inquiries

Asahi Shimbun Communication Center: 10:00 - 20:00 (including weekends and holidays)

(06-6201-7980, Campaign number 2609)