Over 30% Drink 'Almost Daily'; Men Prefer Solo Drinking, Women Value Social Connections
The Asahi Shimbun surveyed 1,391 members of its 'Re-Life Project' aged 50 and over regarding their drinking habits. Results show that over 30% drink almost daily, with men reaching 40%. While solo drinking at home is common for both genders on weekdays, women tend to prioritize social interactions with friends or partners on weekends, whereas men remain largely home-bound.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 11:00
- 🔍 Collected: May 31, 2026 at 23:05 (108h 5m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 05:01 (29h 55m after Collected)
The Asahi Shimbun conducted a survey on 'attitudes toward alcohol' through its media community for those over 50, the 'Asahi Shimbun Re-Life Project.' Responses were collected from 1,391 individuals, primarily in their 50s to 70s, between January and February. The results highlight clear gender differences in preferred alcohol types and drinking styles.
1. Frequency: 'Almost daily' was the most common response at 31.3%. Men (40.1%) were twice as likely to drink daily compared to women (20.1%). Conversely, 17.3% do not drink at all, indicating a polarization.
2. Types: Beer is the most popular for both. Men prefer sake and shochu, while women show a stronger preference for wine, plum wine, and fruit liqueurs.
3. Weekday Style: 'Solo drinking at home' is the norm for both, though men (55.1%) do this more than women (45.2%). Women are more likely to drink with family members.
4. Weekend Style: Women show increased sociability, drinking more often with partners or friends outside. In contrast, 52% of men continue to drink alone at home, showing little change from weekdays.
5. Anecdotes: Respondents shared diverse stories ranging from romantic encounters and cherished memories to humorous mishaps, illustrating the role of alcohol in their lives.
1. Frequency: 'Almost daily' was the most common response at 31.3%. Men (40.1%) were twice as likely to drink daily compared to women (20.1%). Conversely, 17.3% do not drink at all, indicating a polarization.
2. Types: Beer is the most popular for both. Men prefer sake and shochu, while women show a stronger preference for wine, plum wine, and fruit liqueurs.
3. Weekday Style: 'Solo drinking at home' is the norm for both, though men (55.1%) do this more than women (45.2%). Women are more likely to drink with family members.
4. Weekend Style: Women show increased sociability, drinking more often with partners or friends outside. In contrast, 52% of men continue to drink alone at home, showing little change from weekdays.
5. Anecdotes: Respondents shared diverse stories ranging from romantic encounters and cherished memories to humorous mishaps, illustrating the role of alcohol in their lives.
FAQ
Is this survey applicable to the elderly in Taiwan?
While cultural differences exist, the methodology and insights into senior lifestyle patterns can serve as a valuable reference for the Taiwanese market.