～I Still Love Baseball～ The Summer High School Baseball Commercial Hosted by The Asahi Shimbun Company
The Asahi Shimbun Company is producing its annual cheering dance commercial for the 108th National High School Baseball Championship. Featuring current high school students, the commercial is set to be released in early June, with more details to be announced on May 28th.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 20:00
- 🔍 Collected: May 21, 2026 at 11:31
- 🤖 AI Analyzed: May 21, 2026 at 12:18 (46 min after Collected)
The Asahi Shimbun Company (President and CEO: Katsu Tsunoda) is currently producing the tournament commercial for the 108th National High School Baseball Championship (Organized by The Asahi Shimbun and the Japan High School Baseball Federation, scheduled to open on August 5th). This year, they are producing 15-second and 30-second versions, as well as a full version for the web, scheduled for release in early June. A commemorative official poster is also under production.
Enlivening High School Baseball with a Dance Cheering Commercial by High School Students
Commercials featuring dances to cheer on high school baseball have been produced since the 97th tournament (2015) and continued until the 102nd tournament (2020), which was canceled due to COVID-19. Inheriting this legacy, the 108th tournament will support summer high school baseball with a new style of dance commercial. Once again, current high school students will perform the dance. While the dance features powerful moves to excite the tournament, the chorus includes choreography that anyone can easily follow. The organizers hope that many people will join in and cheer on high school baseball. The tournament song, "Eikan wa Kimi ni Kagayaku" (Glory Shines on You), has been arranged for this commercial. Details regarding the participating schools and the artist responsible for the music will be announced on Thursday, May 28th.
List of high schools that appeared in past high school baseball dance commercials:
- 97th (2015): Doshisha Kori High School Dance Club
- 98th (2016): Imamiya High School Dance Club
- 99th (2017): Tomioka High School Dance Club, Kokoku High School Dance Club
- 100th (2018): Doshisha Kori High School Dance Club, Imamiya High School Dance Club, Tomioka High School Dance Club
- 101st (2019): Seika Girls' High School Dance Club
- 102nd (2020): Minoo High School Dance Club (Canceled due to COVID-19)
Commercials from the 100th (2018) to the 107th (2025) tournaments can be viewed on The Asahi Shimbun's corporate website "CM Gallery."
- The Asahi Shimbun "CM Gallery": https://www.asahi.com/corporate/article/14448858
"I Still Love Baseball" - Catchphrase for the 108th National High School Baseball Championship
Asahi Shimbun holds the "National High School Baseball Championship Catchphrase Contest" (Organized by The Asahi Shimbun, supported by the Japan High School Baseball Federation) for high school students across the country. This year's grand prize winner was Rio Harada, a third-year student at Engaru High School in Hokkaido (at the time of award), for the catchphrase "I Still Love Baseball," selected from 2,758 entries. The grand prize-winning catchphrase will be featured in print media and on posters.
Enlivening High School Baseball with a Dance Cheering Commercial by High School Students
Commercials featuring dances to cheer on high school baseball have been produced since the 97th tournament (2015) and continued until the 102nd tournament (2020), which was canceled due to COVID-19. Inheriting this legacy, the 108th tournament will support summer high school baseball with a new style of dance commercial. Once again, current high school students will perform the dance. While the dance features powerful moves to excite the tournament, the chorus includes choreography that anyone can easily follow. The organizers hope that many people will join in and cheer on high school baseball. The tournament song, "Eikan wa Kimi ni Kagayaku" (Glory Shines on You), has been arranged for this commercial. Details regarding the participating schools and the artist responsible for the music will be announced on Thursday, May 28th.
List of high schools that appeared in past high school baseball dance commercials:
- 97th (2015): Doshisha Kori High School Dance Club
- 98th (2016): Imamiya High School Dance Club
- 99th (2017): Tomioka High School Dance Club, Kokoku High School Dance Club
- 100th (2018): Doshisha Kori High School Dance Club, Imamiya High School Dance Club, Tomioka High School Dance Club
- 101st (2019): Seika Girls' High School Dance Club
- 102nd (2020): Minoo High School Dance Club (Canceled due to COVID-19)
Commercials from the 100th (2018) to the 107th (2025) tournaments can be viewed on The Asahi Shimbun's corporate website "CM Gallery."
- The Asahi Shimbun "CM Gallery": https://www.asahi.com/corporate/article/14448858
"I Still Love Baseball" - Catchphrase for the 108th National High School Baseball Championship
Asahi Shimbun holds the "National High School Baseball Championship Catchphrase Contest" (Organized by The Asahi Shimbun, supported by the Japan High School Baseball Federation) for high school students across the country. This year's grand prize winner was Rio Harada, a third-year student at Engaru High School in Hokkaido (at the time of award), for the catchphrase "I Still Love Baseball," selected from 2,758 entries. The grand prize-winning catchphrase will be featured in print media and on posters.
FAQ
Who will appear in the 108th high school baseball tournament commercial?
The dance will be performed by current high school students. Details on the participating schools and artists will be announced on May 28th (Thursday).
How long has the high school baseball dance commercial been running?
It has been running since the 97th tournament (2015), excluding the 102nd tournament which was canceled.
How was the catchphrase decided?
It was selected from 2758 entries in the National High School Baseball Championship Catchphrase Contest, with Rio Harada from Engaru High School in Hokkaido as the winner.