Asahi Shimbun's Brain-Training Game 'Asahi GAMES' Released
The Asahi Shimbun Company has launched 'Asahi GAMES,' a brain-training game feature. In addition to original games co-developed with SEGA XD, it includes the official Japanese version of the popular NY Times puzzle 'Wordle,' aiming to increase reader engagement.
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- 📰 Published: May 14, 2026 at 20:00
- 🔍 Collected: May 14, 2026 at 11:32
- 🤖 AI Analyzed: May 15, 2026 at 08:07 (20h 34m after Collected)
The Asahi Shimbun Company (President and CEO: Katsu Tsunoda) has newly released 'Asahi GAMES,' a brain-training puzzle game feature that can be played casually. Two original games, 'Numbers Link' to train calculation skills and 'Memory Shuffle' to test memory, were co-developed with SEGA XD Inc. (hereinafter, SEGA XD). Furthermore, it also includes the first official Japanese version of 'Wordle,' 'Wordle Nihongo,' an English word puzzle from The New York Times that boasts worldwide popularity.
■ Asahi GAMES Special Page: https://digital.asahi.com/pr/games/
What is Asahi GAMES?
'Asahi GAMES' is a casual brain-training puzzle game that stimulates your thinking skills in just one minute per session. Basic play is free, excluding some games and features, and no ads are displayed. You can easily play anytime from your computer or smartphone.
The Asahi Shimbun Company is committed to expanding its digital business. As one form of this, we wanted to deliver a fun time for readers to stop by in their daily lives, in between reading the news. A quiet moment of concentration, a small sense of accomplishment when you solve a puzzle, and the daily accumulation that makes you 'want to come back tomorrow.' 'Asahi GAMES' is designed not for competing with others, but as a service that you can enjoy for a long time at your own pace, savoring the joy of progressing a little further than yesterday's self.
Numbers Link
Connect the colorful number pieces displayed on the field to create the target number shown at the top of the screen. The longer the chain you connect and clear, the higher your score. It's a simple yet addictive game.
Memory Shuffle
A brain-training game where you memorize randomly placed panels and return them to their original positions after they are shuffled. Memorize for 10 seconds, and rearrange in 10 seconds. The difficulty increases with each clear, helping to train your memory.
Wordle Nihongo
The globally popular 'Wordle' makes its first landing in Japan! This is the official Japanese version licensed from The New York Times. Clear the game by guessing the hidden 5-character Japanese word within 10 tries. One question is given per day. 'Wordle Nihongo' can only be played by paid subscribers of the Asahi Shimbun (digital version).
In addition, paid subscribers of the Asahi Shimbun (digital version) can also participate in daily updated rankings and missions by logging in. Please use it for your daily mental training.
Furthermore, to commemorate the release of 'Asahi GAMES,' we will be holding a gift campaign where you can enter by sharing your game results on SNS. 200 winners will be selected by lottery to receive original mugs, tote bags, and more. Please play the game and get some cute goods.
■ Apply here: https://que.digital.asahi.com/question/11019065
Aiming for a service that blends into daily life -- Running alongside partners
SEGA XD, which handles the gamification business within the SEGA Group, participated from the planning stage of development. Utilizing the 'mechanisms that make you want to continue every day' cultivated through their game development, they ran alongside us throughout the entire project. Also, for 'Wordle Nihongo,' we collaborated with The New York Times' development team to realize the provision of the Japanese version. By combining the Asahi Shimbun's attitude of valuing 'long-term relationships with readers' with the expertise of our partner companies, we aim to create a service that naturally blends into daily life.
The Asahi Shimbun will continue to work with various partners to stay close to our users and deliver better experiences.
■ Asahi GAMES Special Page: https://digital.asahi.com/pr/games/
What is Asahi GAMES?
'Asahi GAMES' is a casual brain-training puzzle game that stimulates your thinking skills in just one minute per session. Basic play is free, excluding some games and features, and no ads are displayed. You can easily play anytime from your computer or smartphone.
The Asahi Shimbun Company is committed to expanding its digital business. As one form of this, we wanted to deliver a fun time for readers to stop by in their daily lives, in between reading the news. A quiet moment of concentration, a small sense of accomplishment when you solve a puzzle, and the daily accumulation that makes you 'want to come back tomorrow.' 'Asahi GAMES' is designed not for competing with others, but as a service that you can enjoy for a long time at your own pace, savoring the joy of progressing a little further than yesterday's self.
Numbers Link
Connect the colorful number pieces displayed on the field to create the target number shown at the top of the screen. The longer the chain you connect and clear, the higher your score. It's a simple yet addictive game.
Memory Shuffle
A brain-training game where you memorize randomly placed panels and return them to their original positions after they are shuffled. Memorize for 10 seconds, and rearrange in 10 seconds. The difficulty increases with each clear, helping to train your memory.
Wordle Nihongo
The globally popular 'Wordle' makes its first landing in Japan! This is the official Japanese version licensed from The New York Times. Clear the game by guessing the hidden 5-character Japanese word within 10 tries. One question is given per day. 'Wordle Nihongo' can only be played by paid subscribers of the Asahi Shimbun (digital version).
In addition, paid subscribers of the Asahi Shimbun (digital version) can also participate in daily updated rankings and missions by logging in. Please use it for your daily mental training.
Furthermore, to commemorate the release of 'Asahi GAMES,' we will be holding a gift campaign where you can enter by sharing your game results on SNS. 200 winners will be selected by lottery to receive original mugs, tote bags, and more. Please play the game and get some cute goods.
■ Apply here: https://que.digital.asahi.com/question/11019065
Aiming for a service that blends into daily life -- Running alongside partners
SEGA XD, which handles the gamification business within the SEGA Group, participated from the planning stage of development. Utilizing the 'mechanisms that make you want to continue every day' cultivated through their game development, they ran alongside us throughout the entire project. Also, for 'Wordle Nihongo,' we collaborated with The New York Times' development team to realize the provision of the Japanese version. By combining the Asahi Shimbun's attitude of valuing 'long-term relationships with readers' with the expertise of our partner companies, we aim to create a service that naturally blends into daily life.
The Asahi Shimbun will continue to work with various partners to stay close to our users and deliver better experiences.