Asagiri Milk Co., Ltd. (Head Office: Fujinomiya City, Shizuoka Prefecture, Representative Director: Makoto Maehōri) is pleased to announce that its milk sweets brand, "Asagiri Milk," will be holding limited-time pop-up events in July 2026 at a total of 11 locations, primarily in the Kanto region, including Kyoto, Osaka, Shizuoka, and Hyogo.

Asagiri Milk Official Website | https://www.asagiri-milk.jp/sweets/

July marks the height of summer, a season when cold sweets are most desired.

"Asagiri Milk" will deliver a "gentle milk time" unique to this summer through its milk sweets made with raw milk from the Asagiri Plateau. During the event period, a selection of milk sweets perfect for summer, including classic puddings, milk sandwiches, and baked goods, will be available at each event venue.

With pop-up locations centered in train stations and department stores, customers can easily stop by during their commute or while shopping to enjoy the delicious milk from "Asagiri Milk."

Furthermore, at venues with the longest pop-up duration of up to 21 days, we will offer an even more extensive product lineup, planning for continued enjoyment by local customers.

Event Schedule

1 Chiba Prefecture

Dates: 2026/7/6 (Mon) - 7/20 (Mon)

Location: "Kore Mou Tabeta?" Nishi-Funabashi

2 Kyoto Prefecture

Dates: 2026/7/8 (Wed) - 7/20 (Mon)

Location: Takashimaya Kyoto Store, 7th Floor, Sweets & Bread Selection

3 Tokyo Metropolis

Dates: 2026/7/14 (Tue) - 7/21 (Tue)

Location: Ichigaya Station, Outside Ticket Gates

4 Shizuoka Prefecture

Dates: 2026/7/15 (Wed) - 7/21 (Tue)

Location: Entetsu Department Store

5 Tokyo Metropolis

Dates: 2026/7/15 (Wed) - 7/28 (Tue)

Location: Nihonbashi Takashimaya

6 Tokyo Metropolis

Dates: 2026/7/22 (Wed) - 8/11 (Tue)

Location: JR Kanamachi Station, Outside Ticket Gates

7 Osaka Prefecture

Dates: 2026/7/23 (Thu) - 7/29 (Wed)

Location: plus on Nankai Namba Store

8 Hyogo Prefecture

Dates: 2026/7/29 (Wed) - 8/11 (Tue)

Location: Ecomaru Sweets Sannomiya

9 Chiba Prefecture

Dates: 2026/7/29 (Wed) - 8/11 (Tue)

Location: JR Abiko Station, Outside Ticket Gates

10 Tokyo Metropolis

Dates: 2026/7/30 (Thu) - 8/18 (Tue)

Location: Tobu Department Store Ikebukuro Main Store, TT Section

11 Kanagawa Prefecture

Dates: 2026/7/31 (Fri) - 8/17 (Mon)

Location: Noborito Station, Inside Ticket Gates

Products for Sale

12

➀ Asagiri Milk

Price: 260 yen (tax included)

Best Before: 7 days [Refrigerate Required]

This is unadjusted raw milk, pasteurized at 85°C for 15 seconds and only homogenized, using 100% raw milk from the Asagiri Plateau at the foot of Mt. Fuji.

2 Asagiri Milk Coffee

Price: 280 yen (tax included)

Best Before: 7 days [Refrigerate Required]

A milk coffee made with a generous 60% Asagiri Milk. It has a slightly nostalgic taste, with the aroma and subtle bitterness of coffee coexisting.

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3 Asagiri Plateau Pudding

Price: 450 yen (tax included)

Best Before: 14 days [Refrigerate Required] A "milk pudding" with a strong milk flavor, made using eggs, milk, fresh cream, and condensed milk. It allows you to fully savor the deliciousness of milk from the Asagiri Plateau. With a long shelf life, it's a pudding that's "a joy to receive."

4 Asagiri Milk Cream Bread

Best Before: 2 days [Sold at Room Temperature]

This fluffy bread is baked with plenty of butter, with Asagiri Milk made from Asagiri Plateau raw milk kneaded into the dough. Complementing the soft texture of the bread, it's generously filled with smooth, melt-in-your-mouth whipped cream. A cream bread overflowing with gentleness, delivered by a milk company.

5 Asagiri Butter Cookies

Price: 3 pieces 460 yen (tax included)

10 pieces 1,490 yen (tax included)

Best Before: 60 days

These are carefully crafted butter cookies made with plenty of "Asagiri Butter," domestic wheat flour, and eggs. The moment you take a bite, a crispy texture gives way to a sweetness and buttery flavor that fills your mouth. These are simple yet addictive "butter cookies" that let you enjoy the taste of milk nurtured by the nature of the Asagiri Plateau.

6 Asagiri Milk Pound Rusk

Price: 6 pieces 990 yen (tax included)

Best Before: 120 days

A pound cake brimming with milk flavor is baked and then cut into individual pieces. It's then baked again in the oven to become a rusk. Its crispy, light texture and the butter & milk powder on the surface create a rich milk flavor. This is a milk pound cake rusk that milk lovers should definitely try.

7 Fluffy Pancake Sandwich with Asagiri Milk Cream

Price: 1 piece 260 yen (tax included)

Best Before: 15 days

A pancake sandwich packed with milk flavor, featuring fluffy pancakes generously filled with rich milk cream made with plenty of Asagiri Milk.

In addition to these, we offer a variety of other sweets perfect for snacks or souvenirs.

* Product lineups may vary depending on the event location. * Quantities are limited, so items may sell out.

OUR PROJECT

We are developing an ethical brand that addresses the social issue of declining milk consumption, creating a sustainable "Good cycle" for producers, customers, and the community.

About "Asagiri Milk"

Official HP: https://www.asagiri-milk.jp/sweets/

Milk sweets that directly convey the deliciousness of milk from milk producers, and a milk stand offering milk directly from the source.

We offer a rich lineup including fresh milk directly from the farms of Asagiri Plateau, rich milk-flavored puddings, milk sandwiches, baked goods such as cookies perfect for souvenirs, and more, tailored to various needs. Please enjoy our products that directly convey the deliciousness of milk.

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Asagiri Milk Co., Ltd.

Name: Asagiri Milk Co., Ltd. https://www.asagiri-milk.jp/ Brand Site: https://www.asagiri-milk.jp/sweets/ Founded: May 1971 Representative: Representative Director Makoto Maehōri Location: Asagiri Food Park, 449-1 Nehara, Fujinomiya City, Shizuoka Prefecture Business Activities: Manufacturing and sales of milk and dairy products, development of the sweets brand "Asagiri Milk"

FACT BOX

  • Source: PR TIMES
  • Category: Event