[Asagiri Milk] Special Campaign for June 1st 'Milk Day' - Limited-Time Events at All Stores Under the Theme 'A Month of Enjoying Milk'

Asagiri Milk, a milk sweets brand operated by Asagiri Dairy Co., Ltd. (Headquarters: Fujinomiya City, Shizuoka Prefecture; President: Makoto Maehori), will hold a limited-time campaign titled 'Asagiri Milk Month' at all its stores to coincide with 'Milk Day' on June 1, 2026.

Asagiri Milk Official Website: https://www.asagiri-milk.jp/sweets/

Limited-time campaign at all stores for 'Milk Day' on June 1st

June 1st is 'Milk Day', and the entire month of June is 'Milk Month'.

With the theme 'A Month of Enjoying Milk', Asagiri Milk aims to make the deliciousness of fresh milk from the Asagiri Plateau at the foot of Mt. Fuji more accessible. The 'Asagiri Milk Month' campaign will run throughout June.

This initiative goes beyond just drinking milk; it encompasses savoring the moment, experiencing the cycle of returning and reusing bottles, and sharing the joy through social media, all to spread a 'culture of enjoying milk'.

Event ①: June 1 (Mon) – June 14 (Sun) – Asagiri Milk Bottle Return Card Distribution

As part of this campaign, an 'Asagiri Milk Bottle Return Card' will be distributed for a limited time.

Customers can receive a stamp on the card by returning the bottles of eligible products to the store.

This initiative aims to make milk more familiar by encouraging the return and circulation of bottles, rather than just consuming the milk and discarding the container.

[Overview of 'Asagiri Milk Bottle Return Card']

- Customers receive one stamp per bottle returned to the store.
- Collecting 10 stamps entitles the customer to one free bottle of Asagiri Milk.
- Eligible Products: Asagiri Milk, Asagiri Milk Coffee
- Card Distribution Period: June 1, 2026 (Mon) – June 14, 2026 (Sun) *Distribution ends when supplies run out.
- Card Validity Period: June 1, 2026 (Mon) – June 30, 2026 (Tue)
- Eligible Stores: All stores

Event ②: June 15 (Mon) – June 30 (Tue) – SNS Hashtag Photo Contest

During the event period, customers who post photos of themselves enjoying Asagiri Milk products or milk sweets on social media with the designated hashtag can purchase the 'Asagiri Milk Choux', filled with a special milk cream made with Asagiri Milk, at a special price.

Share your 'time enjoying milk' in your daily life, whether it's a morning moment, a treat for yourself, or a companion for an outing.

[Overview of 'SNS Hashtag Photo Contest']

- Customers who post on social media with the designated hashtag during the period can purchase the 'Asagiri Milk Choux' at a special price of 351 yen (tax included), instead of the regular price of 450 yen (tax included).
- Designated Hashtag: #あさぎり牛乳月間
- Eligible SNS: Instagram, Facebook, X *Stories posts are not eligible.
- Purchase Conditions: One choux per post can be purchased. *Limited to one purchase per person per day.
- Period: June 15, 2026 (Mon) – June 30, 2026 (Tue)
- Eligible Stores: All stores (excluding Asagiri Food Park Store and Ito Marin Town Store)

*The content of the campaign and eligible stores are subject to change or termination without prior notice.

OUR PROJECT

We are developing an ethical brand that addresses the social issue of 'declining milk consumption' and creates a sustainable 'Good cycle' for producers, customers, and the local community.

About Asagiri Milk

Official Website: https://www.asagiri-milk.jp/sweets/

We offer milk sweets that directly convey the deliciousness of fresh milk from a dairy, and a milk stand serving milk directly from the source.

Our lineup includes fresh milk directly delivered from farms on the Asagiri Plateau, rich-tasting puddings and milk sandwiches, baked goods like cookies perfect for souvenirs, and a wide variety of products to suit different needs. Please enjoy our products that directly convey the deliciousness of milk.