Asagiri Milk to Open Long-Term Pop-up Store at JR Fujisawa Station Due to High Demand
Asagiri Nyugyo Co., Ltd. will open a long-term pop-up shop at JR Fujisawa Station from May 29 to November 2026. Following successful previous appearances with over 200 daily customers, the shop will offer signature dairy sweets and early summer seasonal lemon-flavored items.
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- 📰 Published: May 26, 2026 at 20:10
- 🔍 Collected: May 26, 2026 at 11:31
- 🤖 AI Analyzed: May 27, 2026 at 12:06 (24h 34m after Collected)
Asagiri Nyugyo Co., Ltd. (Headquarters: Fujinomiya City, Shizuoka; CEO: Makoto Maehori) has announced that its dairy sweets brand, 'Asagiri Milk,' will launch a long-term pop-up store inside JR Fujisawa Station starting Friday, May 29, 2026.
While the brand currently operates six permanent stores across Japan and various temporary pop-ups, its previous appearances at Fujisawa, Tsujido, and Ofuna stations were particularly successful, often attracting over 200 customers per day. In response to overwhelming customer requests to 'buy again' or 'enjoy nearby,' the company has decided on this extended six-month engagement.
For the grand opening, three seasonal lemon-flavored products using Shizuoka-grown lemons will be introduced: 'Rich Milk Sand (Lemon),' 'Fluffy Pancake Sand (Lemon),' and 'Asagiri Lemon Milk Cream Puff.' These items combine refreshing citrus aromas with the rich creaminess of farm-fresh milk, perfect for early summer.
**Store Details:**
- **Location:** EkinakaLAB Fujisawa, inside JR Fujisawa Station
- **Period:** May 29, 2026, to around November 2026
- **Hours:** 11:00 AM – 9:00 PM
**Main Products (Tax Incl.):**
- Asagiri Milk (Non-homogenized): 260 JPY
- Milk Coffee (60% Milk): 280 JPY
- Rich Milk Sand (Milk): 400 JPY
- Asagiri Milk Pound Rusk (6 pcs): 990 JPY
- Fluffy Pancake Sand: 260 JPY
- The Milk Roll: 2,160 JPY
- Asagiri Kogen Pudding: 450 JPY
The brand remains dedicated to providing 'Gentle Milk Moments' by utilizing 100% fresh milk from the foot of Mt. Fuji.
While the brand currently operates six permanent stores across Japan and various temporary pop-ups, its previous appearances at Fujisawa, Tsujido, and Ofuna stations were particularly successful, often attracting over 200 customers per day. In response to overwhelming customer requests to 'buy again' or 'enjoy nearby,' the company has decided on this extended six-month engagement.
For the grand opening, three seasonal lemon-flavored products using Shizuoka-grown lemons will be introduced: 'Rich Milk Sand (Lemon),' 'Fluffy Pancake Sand (Lemon),' and 'Asagiri Lemon Milk Cream Puff.' These items combine refreshing citrus aromas with the rich creaminess of farm-fresh milk, perfect for early summer.
**Store Details:**
- **Location:** EkinakaLAB Fujisawa, inside JR Fujisawa Station
- **Period:** May 29, 2026, to around November 2026
- **Hours:** 11:00 AM – 9:00 PM
**Main Products (Tax Incl.):**
- Asagiri Milk (Non-homogenized): 260 JPY
- Milk Coffee (60% Milk): 280 JPY
- Rich Milk Sand (Milk): 400 JPY
- Asagiri Milk Pound Rusk (6 pcs): 990 JPY
- Fluffy Pancake Sand: 260 JPY
- The Milk Roll: 2,160 JPY
- Asagiri Kogen Pudding: 450 JPY
The brand remains dedicated to providing 'Gentle Milk Moments' by utilizing 100% fresh milk from the foot of Mt. Fuji.
FAQ
JR藤沢駅での出店期間はいつからいつまでですか？
2026年5月29日（金）から2026年11月頃までの約半年間を予定しています。
店舗の場所と営業時間は？
JR藤沢駅構内の「EkinakaLAB藤沢」にて、11:00から21:00まで営業します。
今回、なぜ長期出店が決まったのですか？
過去に藤沢駅や近隣の辻堂駅・大船駅で出店した際、1日200人以上の来店があるなど大きな反響があり、再出店を希望する顧客の声に応える形で実現しました。
オープン時に販売される限定商品はありますか？
静岡県産レモンを使用した「リッチミルクサンド〈レモン〉」「ふんわりパンケーキサンド〈レモン〉」「あさぎりレモンミルクシュー」の3種が登場します。
主力商品である「あさぎり牛乳」の特徴は何ですか？
富士山麓朝霧高原の生乳を100%使用し、85℃15秒間の殺菌とホモゲナイズ（脂肪分の均質化）のみを行った成分無調整牛乳です。