[Asagiri Milk] May Pop-up Store Information Released: Appearing for a Limited Time at 17 Locations Including Kanto, Kansai, and Kyoto

Asagiri Dairy Co., Ltd. (Headquarters: Fujinomiya City, Shizuoka Prefecture; Representative Director: Makoto Maebori) will sequentially hold limited-time pop-up store events for its milk sweets brand, 'Asagiri Milk,' at 17 locations, primarily in the Kanto area, including Kansai and Kyoto, in May 2026.

Asagiri Milk Official Website | https://www.asagiri-milk.jp/sweets/

May is a season with increasing opportunities for outings and leisure. To ensure that our products can be chosen as small gifts for everyday life or as a reward for oneself, we will offer a wide range of products, including puddings, milk sandwiches, and baked goods, at each event.

By setting up stores mainly in commercial facilities within or directly connected to train stations, we propose a 'milk reward time' that is easy to drop by during commutes, school runs, or shopping, and can be casually enjoyed in daily life.

Furthermore, at venues with long-term exhibitions, we plan to offer an even more extensive product lineup, aiming for continuous enjoyment by local customers.

Event Schedule

① Kanagawa Prefecture Period: May 1 (Fri) - May 11 (Mon), 2026 Location: Lalaport Yokohama 1F, in front of Ito-Yokado

② Kanagawa Prefecture Period: May 4 (Mon) - May 10 (Sun), 2026 Location: MY SWEETS Etomo Ichigao Store

③ Tokyo Period: May 6 (Wed) - May 19 (Tue), 2026 Location: JR Kamata Station 2F, outside ticket gates

④ Kanagawa Prefecture Period: May 8 (Fri) - May 17 (Sun), 2026 Location: Ofuna Lumine Wing 3F, in front of main entrance

⑤ Tokyo Period: May 11 (Mon) - May 17 (Sun), 2026 Location: MY SWEETS Etomo Oimachi Store

⑥ Tokyo Period: May 12 (Tue) - May 25 (Mon), 2026 Location: Kore Mo Tabeta? Kameido

⑦ Kanagawa Prefecture Period: May 12 (Tue) - June 1 (Mon), 2026 Location: Yokohama Sogo B2 Food Floor

⑧ Tokyo Period: May 13 (Wed) - May 19 (Tue), 2026 Location: Odakyu Department Store Machida Store B1F

⑨ Kanagawa Prefecture Period: May 15 (Fri) - May 28 (Thu), 2026 Location: JR Musashi-Kosugi Station 2F, inside ticket gates, EventStation

⑩ Tokyo Period: May 20 (Wed) - June 2 (Tue), 2026 Location: JR Mitaka Station, inside ticket gates

⑪ Tokyo Period: May 20 (Wed) - May 26 (Tue), 2026 Location: MY SWEETS Mark Is Katsushika Kanamachi Store

⑫ Kanagawa Prefecture Period: May 20 (Wed) - July 19 (Sun), 2026 Location: JR Yokohama Station, inside South ticket gates

⑬ Kanagawa Prefecture Period: May 21 (Thu) - June 3 (Wed), 2026 Location: JR Higashi-Totsuka Station, outside ticket gates

⑭ Chiba Prefecture Period: May 26 (Tue) - June 1 (Mon), 2026 Location: Ichikawa Station, outside ticket gates, Event Space

⑮ Tokyo Period: May 26 (Tue) - June 1 (Mon), 2026 Location: MY SWEETS Mark Is Etomo Musashi-Koyama Store

⑯ Kyoto Prefecture Period: May 27 (Wed) - June 2 (Tue), 2026 Location: Kyoto Porta 2F, Kyo-Meika Meisai-dokoro Kyo Event Space

⑰ Kanagawa Prefecture Period: May 29 (Fri) - November 30 (Mon), 2026 Location: JR Fujisawa Station, inside ticket gates

Product List

①②

① Asagiri Milk ■ Price: 260 yen (tax included) ■ Best before: 7 days [Refrigerated] This is an unprocessed milk that uses 100% raw milk from Asagiri Kogen at the foot of Mt. Fuji, sterilized at 85°C for 15 seconds and only homogenized for fat content.

② Asagiri Milk Coffee ■ Price: 280 yen (tax included) ■ Best before: 7 days [Refrigerated] Milk coffee made with plenty of 60% Asagiri Milk. It has a slightly nostalgic taste where the aroma of coffee and a subtle bitterness coexist.

③④⑤⑥

③ Asagiri Kogen Pudding ■ Price: 450 yen (tax included) ■ Best before: 14 days [Refrigerated] A milk pudding with a strong milky flavor, made with milk, fresh cream, and condensed milk in addition to eggs. A dish where you can fully enjoy the deliciousness of milk from Asagiri Kogen. It has a long shelf life and is a pudding that 'makes you happy to receive.'

④ Asagiri Milk Cream Bread ■ Price: 380 yen (tax included) ■ Expiration date: 2 days [Sold at room temperature] Asagiri Milk, made from raw milk from Asagiri Kogen, is kneaded into the dough, and plenty of butter is added to bake it fluffy. Smooth and melt-in-your-mouth whipped cream is generously sandwiched to match the soft texture of the bread. It is a cream bread full of kindness delivered by a dairy shop.

⑤ Asagiri Butter Cookies ■ Price: 3 pieces 460 yen (tax included) 10 pieces 1,490 yen (tax included) ■ Best before: 60 days These are special butter cookies made with plenty of 'Asagiri Butter,' domestic wheat flour, and eggs. The moment you put it in your mouth, it crumbles with a crispy texture, and the sweetness and butter flavor spread throughout your mouth. The natural environment of Asagiri Kogen nurtured this product.