【Asagiri Milk】Pop-up Store at JR Nagoya Takashimaya: Pre-selling Two Limited-Time Products, "An Butter" and "Matcha"

May 1, 2026

Key facts

【Asagiri Milk】Pop-up Store at JR Nagoya Takashimaya: Pre-selling Two Limited-Time Products, "An Butter" and "Matcha"
Asagiri Milk, a sweets brand by Asagiri Nyugyo Co., Ltd., will open a limited-time pop-up store at JR Nagoya Takashimaya, pre-selling two new limited-edition products: "An Butter" and "Matcha." As an ethical brand addressing the social issue of 'milk aversion,' it aims to reach new customer segments.
Source: PR Times
Date: May 1, 2026

Direct answer

Asagiri Milk, a sweets brand by Asagiri Nyugyo Co., Ltd., will open a limited-time pop-up store at JR Nagoya Takashimaya, pre-selling two new limited-edition products: "An Butter" and "Matcha." As an ethical brand addressing the social issue of 'milk aversion,' it aims to reach new customer segments.

Citation: 【Asagiri Milk】Pop-up Store at JR Nagoya Takashimaya: Pre-selling Two Limited-Time Products, "An Butter" and "Matcha" (May 1, 2026), PR Times
Source: PR Times
Date: May 1, 2026

Asagiri Milk, a sweets brand by Asagiri Nyugyo Co., Ltd., will open a limited-time pop-up store at JR Nagoya Takashimaya, pre-selling two new limited-edition products: "An Butter" and "Matcha." As an ethical brand addressing the social issue of 'milk aversion,' it aims to reach new customer segments.

イベントNQ 82/100出典：PR Times

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📰 Published: May 1, 2026 at 20:23
🔍 Collected: May 1, 2026 at 12:01
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Asagiri Nyugyo Co., Ltd. (Headquarters: Fujinomiya City, Shizuoka Prefecture, Representative Director: Makoto Maebori)'s sweets brand, 'Asagiri Milk,' will open a limited-time pop-up store for seven days from Wednesday, April 29, 2026, at the Event Spot on B1F of JR Nagoya Takashimaya. Asagiri Milk Official Website｜https://www.asagiri-milk.jp/sweets/ **Pre-selling Two Limited-Time Products at JR Nagoya Takashimaya** 'Asagiri Milk' has previously opened pop-up stores at JR Nagoya Takashimaya multiple times, but this time, two limited-time products, "An Butter" and "Matcha," will be pre-sold. Introducing "Rich Milk Sandwich ," where the richness of milk and the flavor of red bean paste combine, and "Baked Chocolate Cookie ," an assortment of cookies allowing you to enjoy the taste of milk and matcha. This lineup will be available exclusively at this venue for early enjoyment. **Rich Milk Sandwich ｜A new flavor of the popular sandwich, combining the richness of milk and the sweetness of red beans** Rich Milk Sandwich ＊Limited-time, pre-sale ■Price: 411 yen (tax included) ■Expiration Date: 5 days [Refrigeration required] A new "An Butter" flavor is joining the popular Rich Milk Sandwich series from 'Asagiri Milk.' Mascarpone-scented milk cream is combined with coarse red bean paste from Hokkaido, and sandwiched between crispy, light butter sables. The gentle richness of milk and the soft sweetness of red bean paste combine to create a mellow and profound taste. It's a rich sable sandwich that evokes a nostalgic, comforting Japanese aftertaste. **Baked Chocolate Cookie ｜An assortment of two types, enjoying classic milk and newly introduced matcha** Baked Chocolate Cookie 6 pieces ＊Limited-time, pre-sale ■Contents: Baked Chocolate Cookie and , 3 pieces each ■Price: 1,401 yen (tax included) ■Best Before Date: 139 days [Room temperature product] In addition to the popular Baked Chocolate Cookie , a new flavor has been introduced. This product is available as an assortment combining both milk and matcha types. : A crispy, crumbly cookie dough kneaded with Asagiri Milk, Shizuoka Prefecture condensed milk, and fresh cream, enclosing a milk chocolate cream with whole milk powder. : A cookie dough made with Shizuoka Prefecture matcha, combined with a smooth matcha chocolate cream. This assortment allows you to enjoy the gentle sweetness of milk and the subtle bitterness of matcha, each with its unique flavor. **Event Information** Venue: JR Nagoya Takashimaya B1F Event Spot (Slope side) Address: 1-1-4 Meieki, Nakamura-ku, Nagoya City, Aichi Prefecture 450-6001 Period: Wednesday, April 29, 2026 – Tuesday, May 5, 2026 Business Hours: 10:00 AM – 8:00 PM **OUR PROJECT** We are developing an ethical brand that addresses the social issue of "milk aversion" and creates a sustainable "Good cycle" for producers, customers, and the region. **■About 【Asagiri Milk】** Official HP: https://www.asagiri-milk.jp/sweets/ Milk sweets that directly convey the deliciousness of milk from a dairy farm, and a milk stand for direct-from-farm milk. We offer a rich lineup to suit various purposes, including fresh milk delivered directly from the Asagiri Kogen farm, rich milk puddings, milk sandwiches, and baked goods like cookies perfect for souvenirs, all featuring the rich taste of milk. Please enjoy our products that directly convey the deliciousness of milk. d161984-47-a40784bee4691d992a4310d15f08893e.pdf Asagiri Nyugyo Co., Ltd. Name: Asagiri Nyugyo Co., Ltd. https://www.asagiri-milk.jp/ Brand Site: https://www.asagiri-milk.jp/sweets/ Founded: May 1971 Representative: Representative Director Makoto Maebori Location: 449-1 Nehara, Fujinomiya City, Shizuoka Prefecture, within Asagiri Food Park Business Activities: Manufacturing and sales of milk and dairy products, development of the sweets brand "Asagiri Milk"

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PR Times: https://prtimes.jp/main/html/rd/p/000000047.000161984.html | May 1, 2026

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