[Asagiri Milk] First Soft Serve Live Demonstration in Chiba Prefecture! Limited-Time Pop-up at Sogo Chiba 'Sweets Market'

The milk sweets brand "Asagiri Milk," developed by Asagiri Dairy Co., Ltd. (Headquarters: Fujinomiya City, Shizuoka Prefecture; Representative Director: Makoto Maehori), will open a limited-time pop-up store at the 6th-floor event space "Sweets Market" of the Sogo Chiba store starting Wednesday, April 29, 2026 (National Holiday). Asagiri Milk Official Website | https://www.asagiri-milk.jp/sweets/ First Soft Serve Live Demonstration in Chiba Prefecture While "Asagiri Milk" has previously participated in events within Chiba Prefecture, this will be the first time conducting a live demonstration sale of "Soft Serve" and "Strawberry Milk." At this event, we will set up a live demonstration space where you can enjoy the freshly made taste right on the spot. We will deliver the gentle deliciousness of milk from the Asagiri Highlands at the foot of Mt. Fuji in a more lively format. Limited Rollout of Strawberry Flavor Live Menu, Popular at Hanshin Umeda Main Store For this pop-up, we will offer a limited live demonstration menu of strawberry-flavored soft serve and drinks, which were very popular at our event at the Hanshin Umeda Main Store. It is a special lineup available only during this period, where the glamorous taste of spring overlaps with the rich and gentle milk body unique to Asagiri Milk. (1) Asagiri Milk Soft Serve / * Limited time sale at Sogo Chiba * Live demonstration sale Price: 600 yen (tax included) Sales location: Sogo Chiba 6th Floor Event Space "Sweets Market" | A soft serve luxuriously using Asagiri Milk mixed with Shizuoka-grown strawberries. It features a fruity and smooth taste that balances the refreshing richness of milk with the gentle sweet and sour taste of strawberries. | You can enjoy both the rich and refreshing Asagiri Milk soft serve and the soft serve mixed with Shizuoka-grown strawberries at once. It is a luxurious soft serve where you can taste the richness of milk and the sweet and sour taste of strawberries. (2) Asagiri Milk Strawberry Milk * Limited time sale at Sogo Chiba * Live demonstration sale Price: 378 yen (tax included) Sales location: Sogo Chiba 6th Floor Event Space "Sweets Market" A strawberry milk combining Asagiri Milk and Shizuoka-grown strawberry jam. It features a refreshing yet satisfying taste that harmonizes the mild richness of milk with the gentle sweetness and acidity of strawberries. Other Standard Products Also on Sale Asagiri Milk / Milk Coffee / Rich Milk Sand (Milk, Shizuoka Matcha Cream) / Fluffy Pancake Sand (Asagiri Milk Cream, Strawberry Cream, Shizuoka Matcha Cream) / Asagiri Milk Cream Bread / Asagiri Milk Soft Serve / Asagiri Kogen Pudding / The Milk Roll / Asagiri Milk Choux / Asagiri Soufflé Cheesecake / Asagiri Matcha Milk Choux Store Information Store Name: Sogo Chiba 6th Floor Event Space "Sweets Market" Address: 1000 Shinmachi, Chuo-ku, Chiba City, Chiba Prefecture Period: Wednesday, April 29, 2026 (Holiday) - Wednesday, May 6, 2026 (Substitute Holiday) Business Hours: All days 10:00 - 20:00 / Final day 10:00 - 17:00 OUR PROJECT Facing the social issue of people "moving away from milk," we are developing an ethical brand that creates a sustainable "Good cycle" for producers, customers, and the local community. About [Asagiri Milk] Official HP: https://www.asagiri-milk.jp/sweets/ A milk stand with direct-from-farm milk and milk sweets that directly convey the deliciousness of the dairy's raw milk. We offer a rich lineup suited for various occasions, including fresh milk delivered directly from farms in the Asagiri Highlands, puddings and milk sand cookies where you can taste the rich flavor of milk, and baked goods perfect for souvenirs. Please enjoy products that directly convey the deliciousness of milk. Asagiri Dairy Co., Ltd. Name: Asagiri Dairy Co., Ltd. https://www.asagiri-milk.jp/ Brand Site: https://www.asagiri-milk.jp/sweets/ Founded: May 1971 Representative: Makoto Maehori, Representative Director Location: Inside Asagiri Food Park, 449-1 Nebara, Fujinomiya City, Shizuoka Prefecture Business Content: Manufacture and sale of milk and dairy products, development of the sweets brand "Asagiri Milk"