'Can We Make a Book with Generative AI?' — Arty Intelligence Lab. Verifies the Entire Process through AI Co-Creation, Achieving Simultaneous #1 in 3 Amazon Categories
Arty Intelligence Lab. conducted a demonstration experiment to co-create an entire book with Generative AI, from planning to promotion. The resulting book, 'Anatomy of Foreign IT Sales,' secured the #1 ranking in three Amazon categories, proving the high practical utility of AI in the creative domain.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 06:10 (535h 14m after Collected)
---
Arty Intelligence Lab. (Representative: Tsuyoshi Hashiguchi), a consulting firm specializing in Generative AI, conducted a demonstration experiment to verify the theme, "To what extent is Generative AI practical in the creative domain?" They co-created the entire process—from book planning, writing, proofreading, illustration generation, to promotion design—with Generative AI. As a result of this effort, the produced and published book, "Anatomy of Foreign IT Sales" (外資系セールス解体新書), simultaneously won first place in three Amazon categories: "Sales/Marketing," "Career," and "Organizational Theory."
---
Anatomy of Foreign IT Sales (Kindle version 1,250 yen / Paperback version 1,980 yen)
---
## About the Book
This book is a record of the reality of sales organizations in foreign-affiliated IT companies, written by an author who previously served as an executive officer at Google Japan. The concept of reading it "half as an entertainment book" rather than a serious how-to manual garnered strong support, receiving feedback such as "so true" and "a worldview I never knew existed" from a wide audience ranging from those with foreign-affiliated company experience to those without.
The unique feature of the book lies not only in its content but also in the fact that Generative AI was integrated into its entire production process. Multiple Generative AI tools were run in parallel across all phases, from the planning stage to writing, proofreading, illustration generation, and promotion design.
## Background of the Demonstration Experiment: The Consultant "Tries it Themselves"
Arty Intelligence Lab. is a consulting company that supports the introduction and utilization of Generative AI for mid-sized and small enterprises in Japan. Representative Hashiguchi chose the non-technical domains of writing, editing, and promotion as the stage for this experiment, based on the belief that "if you are going to talk about the potential of Generative AI, you should verify it yourself in the most difficult areas."
For the theme, primary information regarding foreign IT company sales organizations accumulated during his tenure as an executive officer at Google Japan was utilized. By combining existing column assets with Generative AI, the entire process from planning to publication and promotion was executed seamlessly.
## Production Process Utilizing Generative AI
**Tools Used**
Claude (Writing/Proofreading) / Gemini (Overall Review/Structure Check) / ChatGPT (Strategy Brainstorming) / Cursor (AI Integrated Editor) / Nano Banana Pro (Illustration Generation) / Gemini Canvas (Promotion Design) / Perplexity (Information Research) / Genspark (Cover Generation)
**Production Flow**
1. Planning and Structure Design: Brainstorming persona settings, verifying uniqueness, and chapter structuring with Claude and Gemini.
2. Writing: Approximately 80% was written by the author himself (Smartphone voice input + Cursor), and the remaining 20% was handled by Generative AI. AI was utilized to generate glossaries and column outlines.
3. Proofreading and Structure Check: Running the full text through Gemini for logical consistency and typo checks, followed by meticulous proofreading chapter by chapter.
4. Illustration and Cover Production: Generating illustrations with Nano Banana Pro (Imagen), and completing the cover almost on the first try with Genspark.
5. Promotion Design: Designing advertising budget allocation, SNS strategy, and launch schedule using Gemini Canvas. Formulating pricing strategy running ChatGPT and Claude in parallel.
Arty Intelligence Lab. (Representative: Tsuyoshi Hashiguchi), a consulting firm specializing in Generative AI, conducted a demonstration experiment to verify the theme, "To what extent is Generative AI practical in the creative domain?" They co-created the entire process—from book planning, writing, proofreading, illustration generation, to promotion design—with Generative AI. As a result of this effort, the produced and published book, "Anatomy of Foreign IT Sales" (外資系セールス解体新書), simultaneously won first place in three Amazon categories: "Sales/Marketing," "Career," and "Organizational Theory."
---
Anatomy of Foreign IT Sales (Kindle version 1,250 yen / Paperback version 1,980 yen)
---
## About the Book
This book is a record of the reality of sales organizations in foreign-affiliated IT companies, written by an author who previously served as an executive officer at Google Japan. The concept of reading it "half as an entertainment book" rather than a serious how-to manual garnered strong support, receiving feedback such as "so true" and "a worldview I never knew existed" from a wide audience ranging from those with foreign-affiliated company experience to those without.
The unique feature of the book lies not only in its content but also in the fact that Generative AI was integrated into its entire production process. Multiple Generative AI tools were run in parallel across all phases, from the planning stage to writing, proofreading, illustration generation, and promotion design.
## Background of the Demonstration Experiment: The Consultant "Tries it Themselves"
Arty Intelligence Lab. is a consulting company that supports the introduction and utilization of Generative AI for mid-sized and small enterprises in Japan. Representative Hashiguchi chose the non-technical domains of writing, editing, and promotion as the stage for this experiment, based on the belief that "if you are going to talk about the potential of Generative AI, you should verify it yourself in the most difficult areas."
For the theme, primary information regarding foreign IT company sales organizations accumulated during his tenure as an executive officer at Google Japan was utilized. By combining existing column assets with Generative AI, the entire process from planning to publication and promotion was executed seamlessly.
## Production Process Utilizing Generative AI
**Tools Used**
Claude (Writing/Proofreading) / Gemini (Overall Review/Structure Check) / ChatGPT (Strategy Brainstorming) / Cursor (AI Integrated Editor) / Nano Banana Pro (Illustration Generation) / Gemini Canvas (Promotion Design) / Perplexity (Information Research) / Genspark (Cover Generation)
**Production Flow**
1. Planning and Structure Design: Brainstorming persona settings, verifying uniqueness, and chapter structuring with Claude and Gemini.
2. Writing: Approximately 80% was written by the author himself (Smartphone voice input + Cursor), and the remaining 20% was handled by Generative AI. AI was utilized to generate glossaries and column outlines.
3. Proofreading and Structure Check: Running the full text through Gemini for logical consistency and typo checks, followed by meticulous proofreading chapter by chapter.
4. Illustration and Cover Production: Generating illustrations with Nano Banana Pro (Imagen), and completing the cover almost on the first try with Genspark.
5. Promotion Design: Designing advertising budget allocation, SNS strategy, and launch schedule using Gemini Canvas. Formulating pricing strategy running ChatGPT and Claude in parallel.