ARTNATURE New TV-CM First Co-starring Kenji Honnami, Atsuro Watabe, and Yosuke Asari! "I Brought Mr. Honnami" Edition (60 sec / 30 sec) Broadcasting Starts Saturday, April 25
ARTNATURE is releasing a new TV commercial for "Clear MRP 5X" featuring Kenji Honnami alongside Atsuro Watabe and Yosuke Asari, starting April 25, 2026. The product uses a unique technology to naturally increase hair density by 5 times.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 13:00
- 🔍 Collected: April 23, 2026 at 04:31
- 🤖 AI Analyzed: April 23, 2026 at 05:55 (1h 24m after Collected)
ARTNATURE INC. (Headquarters: Shibuya-ku, Tokyo; Chairman and President: Yoshitaka Igarashi), which provides comprehensive hair-related services, will start broadcasting a new TV-CM titled "I Brought Mr. Honnami" edition (60 seconds, 30 seconds) sequentially nationwide from Saturday, April 25, 2026. The commercial features actors Atsuro Watabe and Yosuke Asari, who serve as image characters, and newly appoints former Japan national soccer team player Kenji Honnami. It promotes "Clear MRP 5X," which uses a unique technology*2 to remove the color of the knots, allowing for a natural*1 increase in hair density by 5 times without revealing the scalp or knots, just as if the hair had grown naturally.
On the same day, videos will also be released on the CM information page within the ARTNATURE official website.
(ARTNATURE Official Website CM Information Page: https://www.artnature.co.jp/mens/products/cm/cminfo.html)
*1 "Natural" refers to the appearance and feel.
*2 Japanese Patent Application Publication No. 2025-026309
[New TV-CM Overview]
Title: "I Brought Mr. Honnami" edition (60 sec, 30 sec)
Cast: Atsuro Watabe, Yosuke Asari, Kenji Honnami
Broadcast Start Date: Saturday, April 25, 2026
Broadcast Area: Nationwide
Video Release:
- ARTNATURE Official Website CM Information Page
https://www.artnature.co.jp/mens/products/cm/cminfo.html
- ARTNATURE Official YouTube Channel
https://www.youtube.com/@2323artnature
[Concept and Highlights]
This new TV-CM begins with a scene on a summer veranda where Mr. Asari and Mr. Honnami, while wiping away sweat, discuss the problem of losing hair volume when sweating, which makes the scalp visible. Mr. Honnami is then recommended to "give it a try" by Mr. Watabe, who was in charge of counseling, after visiting an ARTNATURE store together with Mr. Asari. After experiencing the hair volume increase procedure for the first time on the spot, he pulls his increased hair and is surprised, saying, "It really looks like it's growing!" and "All this with 1,200 hairs!" Through the story of rejoicing with Mr. Asari, who also received the procedure at the same time, the commercial appeals to the charm of "Clear MRP 5X," which naturally*2 increases hair volume by 5 times without revealing the scalp or knots, using a unique technology*1 that removes the color of the knots.
*1 Japanese Patent Application Publication No. 2025-026309
*2 "Natural" refers to the appearance and feel.
[Shooting Episodes]
◇ Shooting on location with all three at an ARTNATURE store
The scene where Mr. Honnami receives counseling from Mr. Watabe was filmed at an actual ARTNATURE store. Mr. Honnami was nervous at first in front of Mr. Watabe and Mr. Asari, but after experiencing their friendly personalities, his expression softened completely, and he stepped in front of the camera looking relaxed. They hit it off quickly from the rehearsal stage, engaging in lively conversation, and joyous laughter echoed throughout the set. The director stepped in and said, "If you're going to get this excited, let's wait until the actual take starts," adding, "I intended for you to become friends as quickly as possible for the setting, but with this atmosphere, I think we're good to go (laughs)," looking reliably at the cast who had closed the distance in no time.
◇ Mr. Watabe pursuing expressions and reactions that convey the appeal of products and services
In the scene introducing "Clear MRP 5X" and the monthly pack to Mr. Asari and Mr. Honnami, Mr. Watabe went into the actual take after thoroughly discussing the acting and direction plan required by the director. Checking the playback after every take, he made fine adjustments, saying, "Would it be more natural to raise my hand a bit more?" and requesting, "Let's do it one more time," carefully pursuing expressions and impressive actions that are easier to convey.
◇ Mr. Honnami excited about his first hair increase experience & Mr. Asari talking about his experiences to those around him
Mr. Honnami experienced "Clear MRP 5X" for the first time during this shoot. From the middle of the procedure, his heart was full of expectations, saying, "It increases in stages, so there's a feeling of it blending in naturally," and "I'm excited to see what I'll look like after it's styled." At that time, he confessed that he asks the hair and makeup artist for "more bangs" every time he appears on a TV show. He happily stated, "It was a bit embarrassing to ask them to make sure my scalp wasn't visible, but from now on, I won't have to say that." On the other hand, Mr. Asari, for whom this is the third procedure, said, "When I explain to the hair and makeup artist setting my hair that I'm wearing 'Clear MRP 5X', every time they ask 'Wait, where?'"
On the same day, videos will also be released on the CM information page within the ARTNATURE official website.
(ARTNATURE Official Website CM Information Page: https://www.artnature.co.jp/mens/products/cm/cminfo.html)
*1 "Natural" refers to the appearance and feel.
*2 Japanese Patent Application Publication No. 2025-026309
[New TV-CM Overview]
Title: "I Brought Mr. Honnami" edition (60 sec, 30 sec)
Cast: Atsuro Watabe, Yosuke Asari, Kenji Honnami
Broadcast Start Date: Saturday, April 25, 2026
Broadcast Area: Nationwide
Video Release:
- ARTNATURE Official Website CM Information Page
https://www.artnature.co.jp/mens/products/cm/cminfo.html
- ARTNATURE Official YouTube Channel
https://www.youtube.com/@2323artnature
[Concept and Highlights]
This new TV-CM begins with a scene on a summer veranda where Mr. Asari and Mr. Honnami, while wiping away sweat, discuss the problem of losing hair volume when sweating, which makes the scalp visible. Mr. Honnami is then recommended to "give it a try" by Mr. Watabe, who was in charge of counseling, after visiting an ARTNATURE store together with Mr. Asari. After experiencing the hair volume increase procedure for the first time on the spot, he pulls his increased hair and is surprised, saying, "It really looks like it's growing!" and "All this with 1,200 hairs!" Through the story of rejoicing with Mr. Asari, who also received the procedure at the same time, the commercial appeals to the charm of "Clear MRP 5X," which naturally*2 increases hair volume by 5 times without revealing the scalp or knots, using a unique technology*1 that removes the color of the knots.
*1 Japanese Patent Application Publication No. 2025-026309
*2 "Natural" refers to the appearance and feel.
[Shooting Episodes]
◇ Shooting on location with all three at an ARTNATURE store
The scene where Mr. Honnami receives counseling from Mr. Watabe was filmed at an actual ARTNATURE store. Mr. Honnami was nervous at first in front of Mr. Watabe and Mr. Asari, but after experiencing their friendly personalities, his expression softened completely, and he stepped in front of the camera looking relaxed. They hit it off quickly from the rehearsal stage, engaging in lively conversation, and joyous laughter echoed throughout the set. The director stepped in and said, "If you're going to get this excited, let's wait until the actual take starts," adding, "I intended for you to become friends as quickly as possible for the setting, but with this atmosphere, I think we're good to go (laughs)," looking reliably at the cast who had closed the distance in no time.
◇ Mr. Watabe pursuing expressions and reactions that convey the appeal of products and services
In the scene introducing "Clear MRP 5X" and the monthly pack to Mr. Asari and Mr. Honnami, Mr. Watabe went into the actual take after thoroughly discussing the acting and direction plan required by the director. Checking the playback after every take, he made fine adjustments, saying, "Would it be more natural to raise my hand a bit more?" and requesting, "Let's do it one more time," carefully pursuing expressions and impressive actions that are easier to convey.
◇ Mr. Honnami excited about his first hair increase experience & Mr. Asari talking about his experiences to those around him
Mr. Honnami experienced "Clear MRP 5X" for the first time during this shoot. From the middle of the procedure, his heart was full of expectations, saying, "It increases in stages, so there's a feeling of it blending in naturally," and "I'm excited to see what I'll look like after it's styled." At that time, he confessed that he asks the hair and makeup artist for "more bangs" every time he appears on a TV show. He happily stated, "It was a bit embarrassing to ask them to make sure my scalp wasn't visible, but from now on, I won't have to say that." On the other hand, Mr. Asari, for whom this is the third procedure, said, "When I explain to the hair and makeup artist setting my hair that I'm wearing 'Clear MRP 5X', every time they ask 'Wait, where?'"