Beauty Salon Ash Recruits 190 New Employees in 2026, Implements Comprehensive New Hire Training Covering SNS and Money Education
Ash, a beauty salon chain, welcomed 190 new employees in 2026 and conducted training that includes SNS and money education. Having recovered its recruitment scale after a temporary reduction due to COVID-19, Ash is shifting its policy to "growth-focused" development this year, aiming for talent retention and industry contribution.
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- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:31
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Photo: Scene from new employee training
Ash Co., Ltd. (President: Yujiro Osawa, Naka-ku, Yokohama), a group company of Arte Genesis Co., Ltd. (President: Hideyoshi Yoshimura, Naka-ku, Yokohama), which operates approximately 370 beauty salon chains, welcomed 190 new employees and conducted new employee training on Monday, April 6, 2026, at Kawasaki City Convention Hall.
The company has been recovering its recruitment scale, which was temporarily reduced due to the impact of the COVID-19 pandemic, and revised its recruitment strategy, achieving a record 238 hires last year. Following stable retention achieved through measures to reduce mismatches during the recruitment phase and strengthening of post-employment support, Ash has optimized its recruitment scale to 190 for fiscal year 2026, shifting its policy to "growth-focused" development, emphasizing individual growth.
■ New Employee Training to Acquire Fundamental Skills Required for a "Modern Beautician"
Ash conducts annual training for new employees, supporting their first steps as beauticians. The training covers the basic mindset as a professional and knowledge required in the beauty industry over one day. A diverse program was implemented, including a lecture by founder and chairman Yoshihara, customer service etiquette seminars, a panel discussion by senior employees, SNS operation seminars essential for modern beauticians, money literacy seminars, and group work to consider the mission of beauticians.
Through these programs, new employees acquire the fundamental skills required for a modern beautician, not limited to technical roles, and raise their awareness for future work.
■ Achievements of Recruitment Strategy and This Year's Recruitment Policy
Amid increasing recruitment difficulties due to a decrease in beauty school students, Ash has promoted a recruitment design that considers the needs of "current beauty students." Efforts to suppress mismatches before and after joining the company include providing hair and makeup opportunities through sponsorship of K-POP artists, SNS branding, and transitioning to an in-store recruitment system.
As a result, stable retention was achieved even in the previous fiscal year, which saw a record 238 hires. Based on this situation, this year, instead of expanding the scale indiscriminately, an optimal recruitment scale of 190 people has been set. The policy is to enhance the quality of training, taking into account the balance with the on-site education system.
■ Future Outlook
In the beauty industry, where labor shortages are becoming severe, Ash positions creating an environment where young beauticians can grow with peace of mind as its top priority. By supporting long-term career formation while aligning with the values of the younger generation who prioritize work-life balance and growth opportunities, Ash aims to realize a future where they can continue to shine as "lifelong beauticians."
The Arte Group will continue to promote a human resource strategy that integrates recruitment, training, and retention, supporting individual growth based on a "structural" approach to human resource development. Through these initiatives, the group will strengthen the foundation for professionals to thrive for a long time and contribute to the sustainable development of the beauty industry as a whole.
■ Scene from new employee training
【About Ash Co., Ltd.】
Headquarters: VORT Yokohama Kannai III 8F, 1-2-12 Bandai-cho, Naka-ku, Yokohama-shi, Kanagawa, 231-0031
Founder Chairman: Naoki Yoshihara
Representative Director and President: Yujiro Osawa
Established: July 1, 2006
Tel: 045-663-6120
URL: https://ash-hair.com/
Business Activities: Beauty industry, operation of beauty salon franchise chains
【About Arte Genesis Co., Ltd.】
Headquarters: Arte Marine Wave Bldg. 5F, 1-4-1 Okinamachi, Naka-ku, Yokohama-shi, Kanagawa, 231-0028
Representative Director and Chairman: Naoki Yoshihara
Representative Director and President: Hideyoshi Yoshimura
Established: January 11, 2022
Founded: August 7, 1986
Capital: 100 million JPY
Tel: 045-663-6123
URL: https://artegenesis.com/
Business Activities: Holding company operating beauty salon chains
Group Companies:
Ash Co., Ltd.
https://ash-hair.com/
New York New York Co., Ltd.
https://www.nyny.co.jp/
Style Designer Co., Ltd.
https://www.styledesigner.net/
C&P Co., Ltd.
https://www.chokipeta.com/
Diamond Eyes Co., Ltd.
https://www.diamond-eyes.net/
Tokyo Bihaku Geijutsu Gakuin (Tokyo Beauty Art Academy)
Ash Co., Ltd. (President: Yujiro Osawa, Naka-ku, Yokohama), a group company of Arte Genesis Co., Ltd. (President: Hideyoshi Yoshimura, Naka-ku, Yokohama), which operates approximately 370 beauty salon chains, welcomed 190 new employees and conducted new employee training on Monday, April 6, 2026, at Kawasaki City Convention Hall.
The company has been recovering its recruitment scale, which was temporarily reduced due to the impact of the COVID-19 pandemic, and revised its recruitment strategy, achieving a record 238 hires last year. Following stable retention achieved through measures to reduce mismatches during the recruitment phase and strengthening of post-employment support, Ash has optimized its recruitment scale to 190 for fiscal year 2026, shifting its policy to "growth-focused" development, emphasizing individual growth.
■ New Employee Training to Acquire Fundamental Skills Required for a "Modern Beautician"
Ash conducts annual training for new employees, supporting their first steps as beauticians. The training covers the basic mindset as a professional and knowledge required in the beauty industry over one day. A diverse program was implemented, including a lecture by founder and chairman Yoshihara, customer service etiquette seminars, a panel discussion by senior employees, SNS operation seminars essential for modern beauticians, money literacy seminars, and group work to consider the mission of beauticians.
Through these programs, new employees acquire the fundamental skills required for a modern beautician, not limited to technical roles, and raise their awareness for future work.
■ Achievements of Recruitment Strategy and This Year's Recruitment Policy
Amid increasing recruitment difficulties due to a decrease in beauty school students, Ash has promoted a recruitment design that considers the needs of "current beauty students." Efforts to suppress mismatches before and after joining the company include providing hair and makeup opportunities through sponsorship of K-POP artists, SNS branding, and transitioning to an in-store recruitment system.
As a result, stable retention was achieved even in the previous fiscal year, which saw a record 238 hires. Based on this situation, this year, instead of expanding the scale indiscriminately, an optimal recruitment scale of 190 people has been set. The policy is to enhance the quality of training, taking into account the balance with the on-site education system.
■ Future Outlook
In the beauty industry, where labor shortages are becoming severe, Ash positions creating an environment where young beauticians can grow with peace of mind as its top priority. By supporting long-term career formation while aligning with the values of the younger generation who prioritize work-life balance and growth opportunities, Ash aims to realize a future where they can continue to shine as "lifelong beauticians."
The Arte Group will continue to promote a human resource strategy that integrates recruitment, training, and retention, supporting individual growth based on a "structural" approach to human resource development. Through these initiatives, the group will strengthen the foundation for professionals to thrive for a long time and contribute to the sustainable development of the beauty industry as a whole.
■ Scene from new employee training
【About Ash Co., Ltd.】
Headquarters: VORT Yokohama Kannai III 8F, 1-2-12 Bandai-cho, Naka-ku, Yokohama-shi, Kanagawa, 231-0031
Founder Chairman: Naoki Yoshihara
Representative Director and President: Yujiro Osawa
Established: July 1, 2006
Tel: 045-663-6120
URL: https://ash-hair.com/
Business Activities: Beauty industry, operation of beauty salon franchise chains
【About Arte Genesis Co., Ltd.】
Headquarters: Arte Marine Wave Bldg. 5F, 1-4-1 Okinamachi, Naka-ku, Yokohama-shi, Kanagawa, 231-0028
Representative Director and Chairman: Naoki Yoshihara
Representative Director and President: Hideyoshi Yoshimura
Established: January 11, 2022
Founded: August 7, 1986
Capital: 100 million JPY
Tel: 045-663-6123
URL: https://artegenesis.com/
Business Activities: Holding company operating beauty salon chains
Group Companies:
Ash Co., Ltd.
https://ash-hair.com/
New York New York Co., Ltd.
https://www.nyny.co.jp/
Style Designer Co., Ltd.
https://www.styledesigner.net/
C&P Co., Ltd.
https://www.chokipeta.com/
Diamond Eyes Co., Ltd.
https://www.diamond-eyes.net/
Tokyo Bihaku Geijutsu Gakuin (Tokyo Beauty Art Academy)