'Cooling Care' for Summer Stickiness and Odor: Salon-Exclusive Limited Hair Care 'Eclat Mint' Launches April 24
Arte Genesis will release the summer-limited hair care series 'Eclat Mint' on April 24. Selling 17,000 units last year, the refreshing line now includes a new refill size.
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- 📰 Published: April 25, 2026 at 02:00
- 🔍 Collected: April 24, 2026 at 17:31
- 🤖 AI Analyzed: April 24, 2026 at 21:16 (3h 44m after Collected)
Arte Genesis Co., Ltd. (Naka-ku, Yokohama; President & CEO: Eiyoshi Yoshimura), which operates a chain of approximately 370 beauty salons, will launch the summer-limited hair care series 'Eclat Mint' from its private brand 'Etoola' starting Friday, April 24, 2026.
This product is a highly popular summer line that sold a cumulative total of 17,000 bottles in about 3 months last year. This year, a refill size has been newly added. It will be sold at 169 beauty salons (*1) operated by group companies Ash Co., Ltd. (Naka-ku, Yokohama; President & CEO: Yujiro Osawa) and New York New York Co., Ltd. (Fushimi-ku, Kyoto; President & CEO: Shohei Kosaki).
The lineup consists of two products: a shampoo and a treatment. They care for the stickiness and odor specific to the hot season, as well as damage caused by UV rays, leading to light, manageable hair that feels like you just stepped out of a salon.
*1 As of the end of March 2026
■ About Eclat Mint
Eclat Mint is a summer-exclusive hair care series developed under the concept of 'Bringing salon-finished texture to your everyday summer.' The name combines the French word 'éclat,' meaning 'brilliance,' with 'peppermint' (the raw material for the menthol ingredient) to evoke a refreshing sensation, carrying the wish that 'customers can enjoy their beautiful, salon-fresh hair for as long as possible.'
It features a mood-refreshing Verbena & Lemongrass scent and a cooling sensation from menthol. Furthermore, it contains gamma-docosalactone, an internal repair-type treatment ingredient that works well with heat from hair dryers, addressing hair damage from summer UV rays and dryness, as well as scalp discomfort. It focuses not only on a refreshing wash but also on manageability and shine after drying, turning everyday hair care into a 'comfortable, refreshing time.'
■ About the Summer Line
The beauty salon Ash has been developing summer hair care products since 1994, over 30 years ago. It was rebranded to 'Eclat Mint' in 2024, inheriting the refreshing wash and damage care functions supported in previous series while also focusing on scalp care. The formula has evolved to address summer-specific concerns. Last year, it sold 17,000 bottles in about 3 months, receiving high praise from many customers as a seasonal exclusive item.
■ Product Features
- Formulated with moisturizing ingredients (*2) to care for dry damage from external stimuli like sunlight and soothe the hair and scalp.
- A refreshing Verbena & Lemongrass scent that relaxes the mood.
- Contains cooling ingredients for a long-lasting chilling effect, with odor care through masking.
- Delivers a salon-quality finish, leading to moisturized, manageable, and 'smooth' hair.
■ Ash 2026 'Eclat Mint' Special Page
https://ash-hair.com/special/eclat_mint2026/
■ Product Overview
Etoola
Eclat Shampoo Mint II
250mL: 2,200 yen (tax included)
1,000mL: 6,050 yen (tax included)
With a crisp, cooling sensation, it removes sebum and pore impurities while suppressing scalp odor (*3). Formulated with amino acid-based cleansing ingredients (*4), it gently washes the hair and scalp, providing a refreshing wash while leading to manageable hair.
Etoola
Eclat Treatment Mint II
200g: 2,420 yen (tax included)
1,000g: 6,490 yen (tax included)
While providing a subtle cooling sensation, hair repair ingredients (*5) and moisturizing ingredients (*2) leave the hair soft to the touch and manageable. It protects hair from dry damage caused by external stimuli such as the summer sun, leading to smooth, glossy hair.
*2 Scutellaria Baicalensis Root Extract
*3 Masking
*4 Sodium Lauroyl Methylaminopropionate, Sodium Methyl Cocoyl Taurate
*5 Gamma-docosalactone
■ Carefully Selected Verbena & Lemongrass Scent
Creates a fragrance where fresh citrus, gentle rose, and geranium harmonize with herbal, refreshing verbena.
■ Regular Line 'Eclat'
For customers who love 'Eclat Mint,' we recommend our year-round regular line, 'Eclat.' With an elegant, warm Pear & Freesia scent, it contains gamma-docosalactone (hair repair ingredient) to protect hair from hair dryer heat, and Comfrey Leaf Extract (moisturizing ingredient) to hydrate the hair and scalp, providing moisture and shine.
This series is highly recommended for those who want to maintain beautiful, salon-fresh hair regardless of the season.
Etoola Eclat Shampoo I
250mL: 2,200 yen (tax included)
1,000mL: 6,050 yen (tax included)
Etoola Eclat Treat...
This product is a highly popular summer line that sold a cumulative total of 17,000 bottles in about 3 months last year. This year, a refill size has been newly added. It will be sold at 169 beauty salons (*1) operated by group companies Ash Co., Ltd. (Naka-ku, Yokohama; President & CEO: Yujiro Osawa) and New York New York Co., Ltd. (Fushimi-ku, Kyoto; President & CEO: Shohei Kosaki).
The lineup consists of two products: a shampoo and a treatment. They care for the stickiness and odor specific to the hot season, as well as damage caused by UV rays, leading to light, manageable hair that feels like you just stepped out of a salon.
*1 As of the end of March 2026
■ About Eclat Mint
Eclat Mint is a summer-exclusive hair care series developed under the concept of 'Bringing salon-finished texture to your everyday summer.' The name combines the French word 'éclat,' meaning 'brilliance,' with 'peppermint' (the raw material for the menthol ingredient) to evoke a refreshing sensation, carrying the wish that 'customers can enjoy their beautiful, salon-fresh hair for as long as possible.'
It features a mood-refreshing Verbena & Lemongrass scent and a cooling sensation from menthol. Furthermore, it contains gamma-docosalactone, an internal repair-type treatment ingredient that works well with heat from hair dryers, addressing hair damage from summer UV rays and dryness, as well as scalp discomfort. It focuses not only on a refreshing wash but also on manageability and shine after drying, turning everyday hair care into a 'comfortable, refreshing time.'
■ About the Summer Line
The beauty salon Ash has been developing summer hair care products since 1994, over 30 years ago. It was rebranded to 'Eclat Mint' in 2024, inheriting the refreshing wash and damage care functions supported in previous series while also focusing on scalp care. The formula has evolved to address summer-specific concerns. Last year, it sold 17,000 bottles in about 3 months, receiving high praise from many customers as a seasonal exclusive item.
■ Product Features
- Formulated with moisturizing ingredients (*2) to care for dry damage from external stimuli like sunlight and soothe the hair and scalp.
- A refreshing Verbena & Lemongrass scent that relaxes the mood.
- Contains cooling ingredients for a long-lasting chilling effect, with odor care through masking.
- Delivers a salon-quality finish, leading to moisturized, manageable, and 'smooth' hair.
■ Ash 2026 'Eclat Mint' Special Page
https://ash-hair.com/special/eclat_mint2026/
■ Product Overview
Etoola
Eclat Shampoo Mint II
250mL: 2,200 yen (tax included)
1,000mL: 6,050 yen (tax included)
With a crisp, cooling sensation, it removes sebum and pore impurities while suppressing scalp odor (*3). Formulated with amino acid-based cleansing ingredients (*4), it gently washes the hair and scalp, providing a refreshing wash while leading to manageable hair.
Etoola
Eclat Treatment Mint II
200g: 2,420 yen (tax included)
1,000g: 6,490 yen (tax included)
While providing a subtle cooling sensation, hair repair ingredients (*5) and moisturizing ingredients (*2) leave the hair soft to the touch and manageable. It protects hair from dry damage caused by external stimuli such as the summer sun, leading to smooth, glossy hair.
*2 Scutellaria Baicalensis Root Extract
*3 Masking
*4 Sodium Lauroyl Methylaminopropionate, Sodium Methyl Cocoyl Taurate
*5 Gamma-docosalactone
■ Carefully Selected Verbena & Lemongrass Scent
Creates a fragrance where fresh citrus, gentle rose, and geranium harmonize with herbal, refreshing verbena.
■ Regular Line 'Eclat'
For customers who love 'Eclat Mint,' we recommend our year-round regular line, 'Eclat.' With an elegant, warm Pear & Freesia scent, it contains gamma-docosalactone (hair repair ingredient) to protect hair from hair dryer heat, and Comfrey Leaf Extract (moisturizing ingredient) to hydrate the hair and scalp, providing moisture and shine.
This series is highly recommended for those who want to maintain beautiful, salon-fresh hair regardless of the season.
Etoola Eclat Shampoo I
250mL: 2,200 yen (tax included)
1,000mL: 6,050 yen (tax included)
Etoola Eclat Treat...