Hair Salon Ash Provides Hair and Makeup for 23 Finalists at the '2026 Miss SAKE Japan Finalist Announcement'

Ash Co., Ltd. (Naka-ku, Yokohama; President: Yujiro Osawa), a group company of Arte Genesis Co., Ltd. (Naka-ku, Yokohama; President: Shigeyoshi Yoshimura), which operates approximately 370 hair salon chain locations, provided hair and makeup services for 23 finalists at the "2026 Miss SAKE Japan Finalist Announcement" held at the Foreign Correspondents' Club of Japan (Chiyoda-ku) on Saturday, March 7, 2026. While Ash has previously handled backstage duties for the Saitama regional competition, this is their first time participating in a stage related to the national competition.

■ About Miss SAKE
Miss SAKE is a project launched in 2014 to select ambassadors who promote the appeal of sake and Japanese culture both domestically and internationally. It is more than just a contest; its purpose is to select individuals who possess a deep understanding of the history and culture of sake, as well as aesthetic sense, intelligence, and international communication skills. The selected representatives participate in events and cultural projects both within Japan and overseas, playing a role in widely conveying the charm of sake culture.

In the Miss SAKE project, representatives selected through regional competitions advance to the national competition, the "Miss SAKE Japan Final Selection." This year's final selection is scheduled to be held on Saturday, June 13, 2026.

■ Background of Ash's Participation
As part of its efforts to expand the scope of activities for hairstylists, the Arte Group actively promotes participation in external stages beyond standard salon work. By creating opportunities for experience in diverse settings such as beauty pageants, fashion shows, and live events, the group aims to improve the technical skills and expressive capabilities of each individual stylist.

Ash has previously been responsible for hair, makeup, and kimono dressing for the Miss SAKE Saitama competition, but this was their first time participating in the national finalist announcement. As they expand their field of activity, this served as an opportunity to demonstrate their adaptability and level of perfection on a stage that demands a higher standard of excellence.

For this event, the team provided hair and makeup that highlighted the individuality and dignity of each contestant, supporting the creation of an image suitable for a public stage by fusing Japanese elements with contemporary aesthetic sensibilities. Ash will continue to promote the growth of its stylists through experience on external stages and expand the breadth of value provided through beauty techniques.

■ Event Overview
Name: 2026 Miss SAKE Japan Finalist Announcement
Date: March 7, 2026 (Saturday)
Venue: Foreign Correspondents' Club of Japan (Chiyoda-ku)
Details: Miss SAKE Official Website https://www.misssake.org/

■ Backstage Scenes
[Images of backstage preparations]

[About Ash Co., Ltd.]
Headquarters: 8F VORT Yokohama Kannai III, 1-2-12 Bandai-cho, Naka-ku, Yokohama, Kanagawa 231-0031
Founder/Chairman: Naoki Yoshihara
President: Yujiro Osawa
Established: July 1, 2006
Tel: 045-663-6120
URL: https://ash-hair.com/
Business Description: Beauty industry, operation of hair salon franchise chains

[About Arte Genesis Co., Ltd.]
Headquarters: 5F Arte Marine Wave Bldg., 1-4-1 Ogi-cho, Naka-ku, Yokohama, Kanagawa 231-0028
Chairman: Naoki Yoshihara
President: Shigeyoshi Yoshimura
Established: January 11, 2022
Founded: August 7, 1986
Capital: 100 million yen
Tel: 045-663-6123
URL: https://artegenesis.com/
Business Description: Holding company for hair salon chains and other businesses
Group Companies:
Ash Co., Ltd. (https://ash-hair.com/)
New York New York Co., Ltd. (https://www.nyny.co.jp/)
Style Designer Co., Ltd. (https://www.styledesigner.net/)
C&P Co., Ltd. (https://www.chokipeta.com/)
Diamond Eyes Co., Ltd. (https://www.diamond-eyes.net/)
Tokyo Beauty Art Academy